To be a winner you need to be on top!

With race week fast approaching the small town of Cheltenham, there is an air of competition around us…

In the weeks to come, Cheltenham’s local bars, shops and restaurants will be looking for ways to capitalize on the extra footfall that race week brings with it each year, while the jockeys and horses will be getting ready to have their best shot at winning some prize money. Maybe you want to see how much you can take home with you after a day at the races – will you be the most successful out of all your friends?

Race week is an exciting time for all of us here in Cheltenham, and with all that competitive energy buzzing about, why not channel some of it into achieving your business goals? While the thought of winning big at the Cheltenham races is certainly appealing, obviously, any money that you put down is a complete gamble, and there’s no guarantee that you’ll win anything at all or even cover your losses. Devoting lots of time and energy to being better than your competitors however will produce much better odds of a big (not to mention tong-term) win!

So, what can be done to put your business at the top?

As you know, we live in the digital age, so even if you’re not at the top of your game in the physical world, it is possible to build up your reputation online.

One of the first things to do is set up some social media profiles. While social networking is often regarded by many as “irrelevant” to their business sector, it can be a great way to get your name out there if you don’t yet have a website, and opens up advertising opportunities that can help to increase your potential reach.

There are lots of social networking platforms to choose from nowadays, so do your research into the ones you think will be most used by your target audience. With close to 2 billion active monthly users, you can’t really go wrong with Facebook. Instagram is also on the incline at the moment and worth looking into.

If you do already have a website, for lots of people visiting it will be the first interaction they ever have with your company, so you want to make sure it gives off a good impression!

Your website should reflect everything you want potential new customers to know and remember about your business. It should also be fully mobile responsive to account for the increasingly high volumes of mobile internet usage. If you need some advice on this, talk to a local Cheltenham web designer, such as MA Design.

Once your lovely new website is up and running, you’ll want to make sure as many people see it as possible! You can obviously direct people to it using your social media profiles, or even by setting up an email marketing campaign that has links back to the site. But the best way to get more people to your website is by investing in SEO (Search Engine Optimisation). If you want to give your site a little boost over race week, or at any other time of the year, Google AdWords, a form of pay-per-click advertising, is your friend!

Under lock and key

Locks and keys are very symbolic in popular culture and have been used to express romantic sentiment and to represent our fears, security and a symbol of punishment. Here we take a look at some songs that reflect our fascination with the symbolism of locks and keys:

  • Locked Away by Robert Forster – this is a song about jealousy and was originally written by Keith Richards.
  • Lock the Locks by The Streets – the theme of this tune is about locking away the past and moving on to a better life. It is a great example of the metaphorical use of locks.
  • Lock and Key by Julia Fordham – she seems intent on locking away her emotions and locking away her memories of love so she can keep them for eternity.
  • Key to the Highway by Derek & the Dominoes – taking an opposite stance to the songs listed above, this one focuses on using a key to open something as opposed to locking something away. Keys can be seen as positive as well as negative.
  • Take these Chains from my Heart by Ray Charles – wanting to be released but is trapped in the chains of love, this Ray Charles classic takes him in a different direction from the usual R’n’B and towards a more country feel.

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  • Ball and Chain by Janis Joplin – it seems that love is holding her down. There seems to be a common thread in love songs that love weighs you down sometimes and makes you feel trapped.
  • Ball and Chain by Social Distortion – another constricted emotion here but this one relates to drug abuse and not romance. The song reflects the feeling of dragging an affliction around with you like a ball and chain.
  • The Key by Speech Debelle – a very philosophical one this as it explains that the key to life and love is compassion and understanding.
  • Where Me keys?, Where Me phone? By Mr Zip – thanks to Britain’s Got Talent we all got to experience the song (if you could call it that) written by the crazy Mr Zip himself. I guess it’s quite deep in the way that pretty much everyone will have experienced this kind of panic at some point when they’re in a rush. If you do lose your keys then you might need a Belfast Locksmith. For more information, visit
  • I’m Going to Lock my Heart and throw away the Key by Carmen McRae – quite a lengthy title this one and it’s another tune about being disappointed in love. She will be locking away those emotions.
  • Locked in a Room by Oren Lavie – imagine being in a room with nothing but walls and having a key but no door. The only way out is through a picture. Sounds like a crazy dream doesn’t it?
  • Lock and Key by Rush – this song is about violence which is refreshing in that most of the others are songs about love. It is a dark song with references to a ‘killer instinct’ that resides in all of us if we were not bound by the rules of society.

Wholesale Shop Proves To Be A Boon To Small-scale Business Owners

Wholesale Shop, a very novel and innovative concept of online buying and procurement services for small and medium industries has been launched by the AskMe Bazar. This platform is known as the Wholesale Shop. The new amenities of Wholesale shop offers significant and remarkable services starting from searching of suppliers, comparing products, ordering of sample, getting of quote and even collation for the product All detailed work is now possible by just one website or by just one podium. With innovation of this platform, the small as well as the medium scale business units are in position to enjoy the recompenses similar to the large-scale business. Continue reading Wholesale Shop Proves To Be A Boon To Small-scale Business Owners

Wholesale Directories- A Boon For Online Retailers

Conventional retail businesses and the modern retailers have used the eCommerce to launch themselves amidst the ever-expanding group of online retailers. The concept of selling the products online is a highly advantageous aspect of setting up a profitable scheme, if you are aware of the types of merchandise to sell and to have proper access to the trustworthy wholesale suppliers. Continue reading Wholesale Directories- A Boon For Online Retailers

Getting Your Kids to Make the Most of the Tide

Swimming and being in the water in general is great for your overall health and well-being. Swimming provides you with a full cardio workout and is extremely beneficial to growing children, getting their cardio-vascular system in shape while allowing them to have a fun time. Surfing works on equilibrium and balance so that your children will be sure on their feet and will become more coordinated, building up muscle memory. Just like riding a bicycle, once a child learns how to surf properly, it will be like second nature to them. Continue reading Getting Your Kids to Make the Most of the Tide

Koh Phangan: Quick Facts And Information

Ko Pha Ngan or Koh Phangan is an island located in South East Thailand on the Gulf of Thailand. Koh Phangan is popular for many things the most notable being its tourist attractions i.e. the full moon party which takes place on Haad Rin Beach. Koh Phangan also derives popularity because of its proximity to islands such as Ko Samui and Ko Tao. The island is very popular among backpackers. Continue reading Koh Phangan: Quick Facts And Information

5 Apps That Will Digitize Your Writing

Most writers are not considered tech geniuses. In fact, many of the most prominent and well-known authors in modern society still capture words on typewriters. Blogging has developed a whole new type of writer and eBooks have created a whole new type of industry. With hard copies collecting dust on bookstore shelves, traditional writers and bloggers alike are looking for a more efficient way to present their work.

Through the use of a few simple applications you’ll be able to digitize your writing and open the door into a new style of organization, storyboard creation, and book marketing. If you’re interested in writing your first book, opening new horizons for your current book, or need to organize your various writing works, look no further.

The 5 Most Useful Apps to Digitize Your Writing

If you’re a Screenwriter, pick Celtx

Celtx is one of the best kept secrets in the screenwriting community of the entertainment business. Many fancy production schools require you to buy $500.00 screenwriting software products, one of them being the famous Final Draft Pro. But the truth is that Celtx provides many of the same features and gets the job done for amateur writers or screenplay writers looking to quickly draft a script. The best part about it – it’s completely free and will help you better understand the proper way to write a screenplay.


Everyone needs an editor, but they can be so darn expensive. With all of the technology available today, you may be able to conduct your own editing process. Hemingway is a web application that highlights problems in your writing, particularly hard to read sentences, adverbs, or complex phrases. This application is great for writers who like to write in-depth sentences (that may be grammatically correct) but sometimes confuse the reader by extending thoughts too long. Match this app with your traditional spell-check and another app called Phraseology and you’ll be on your way to creating best-seller material.


Creating a cohesive story and mapping out your ideas are two of the most important planning steps in the writing process. In addition, after planning, implementing your thoughts while keeping the flow of the story intact is what separates the good writers from the great ones. Using an application like WiseMapping is crucial for brainstorming and problem-solving issues in your potential work. I would recommend this application matched with an application like storybook. 

I personally used this internet application when writing my first novel and it was a game changer – think Evernote for fiction writers. Getting started on any fictional or non-fictional work is always difficult and requires brainstorming, as well as piecing future parts together. makes it easy to express ideas and thoughts through color coordination and hyperlinks to resource material. The site is free to use as well, making it one of the best tools on this list. All of your writing is stored on the cloud and your references are retrievable for as long as the source website exists.

Write 2 Lite 

Do you always have a great idea or thought but never have access to a pen? Write 2 Lite is the best application on this list for thought capturing. The application is mobile and acts as a specialized notebook for your thoughts so you may reference them when you’re in a front of a laptop. This piece of software will definitely help you when you’re struggling to remember an important character or source. This application is only available for the iPhone, but if you’re looking for something comparable on the Android platform, I would recommend Writer.