As making a positive first impression is crucial, here are 6 common UX mistakes that you simply can’t afford to be making.
Have you ever opened a web page and been met with extremely loud audio that left you rushing to find the mute button? That experience is irritating enough when you’re alone in the comfort of your own home, but it can be seriously embarrassing in the middle of an otherwise quiet office or on public transportation.
Forceful chatbot messaging
Chatbots can enhance customer service and engagement, especially at times of the day when you and your team are out of the office, but as aggressive chatbot messaging can have the opposite effect, keeping automated communications brief and personable is key.
Social networks including Facebook, Instagram and Twitter utilise continuous scrolling well, however, this tactic doesn’t work as well for websites because it gives users the impression that they will never make it to the end of a webpage and will subsequently miss out on some important information.
Competing calls to action
Your visitor’s journey through your website should be simple and too many calls to action can be confusing and overwhelming. Working with a professional team specialising in web design in Yorkshire, such as etempa.co.uk will help you to ensure that your calls to action are well-placed to encourage engagement, not prevent it.
Large quantities of text
When it comes to content, quality over quantity is key. Your visitors don’t want to plough through pages and pages of text to locate the specific pieces of information they are searching for. Keep your copy concise and straightforward, avoiding meaningless buzzwords and complex industry jargon.
As many sites now receive more mobile traffic than desktop traffic, designing with this fact in mind is vital. This Google article explains many of the fundamentals of good mobile design, including integrating effective search functionalities and concise menus.
Elements aiming to outwit users is also something to bear in mind. Blocking right clicks, overruling scrolling behaviours and modifying browser history can differentiate your site, these features can also lead to a frustrating user experience that will simply drive visitors away. Your audience won’t want to spend time learning how to engage with your site, which means that focusing on creating an intuitive design will always pay.