Websites for schools are often the first place parents, students, and staff go for information. This means that these sites need to be clear, welcoming, and user-friendly.
Here are five tips to help you create a site that truly engages its audience.
Highlight School Values and Personality
Whether it’s creativity, academic excellence, community, or a nurturing environment, your website should reflect what makes your school unique.
To do this, you can use colour palettes, tone of voice, and content to communicate your ethos.
Prioritise Clear Navigation
Making navigation simple with clear menu labels, logical categories, and a well-structured layout, and avoiding clutter ensures key details are easily visible.
You may need a professional’s assistance with this. Experts such as fsedesign.co.uk/websites-for-schools can offer great advice for making websites for schools user-friendly.
Keep Content Easy To Digest
Long walls of text are hard to read and uninteresting.
Ensure your design includes short sections of text, white space, and plenty of calls to action to tell browsers what to do next.
Use Warm, Authentic Imagery
Photography plays a big role in communicating school culture, so you should use real images of students, classrooms, and activities.
If you add other graphics, ensure they match the look and feel to keep the design cohesive.
Make It Mobile Friendly
Lastly, ensure the site is optimised for mobile, as most people will view it this way.
Check that it runs smoothly on smartphones and tablets, and that you include accessibility features too.