To avoid problems with your printed leaflets, it’s always worth checking the artwork before sending it to the printer for printing. Even small mistakes can cause expensive reprints.
Add Bleed to Every Edge
Bleed refers to an extension of the colour or pattern that goes to the trim of the leaflet. A standard amount for bleed is 3mm extended to all edges. This ensures that once the leaflet is cut there are no thin white lines left where the cut has been made. If the leaflet is cut slightly off centre then these lines can be quite noticeable.
Set Up Your Panel Sizes Accurately
A tri-fold A4 leaflet is not cut into three equal sized sections, the centre section is 1 to 2 mm narrower than the outer sections to enable the leaflet to fold correctly inside. It is wise to ask your printer for a template for folding tri-fold A4 leaflets as dimensions can vary depending upon the fold used and the weight of paper being used.
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It’s also very important to make sure that all important text and graphics are positioned at least 5mm inside the trim to avoid them being cut off. It’s also vital to check that all panels have sufficient clearance and that graphics are not stretched across folds. The edges of a folded leaflet have many more edges than a flat sheet of paper, so be extra cautious with your design. Folded Leaflet Printers Swindon is worth getting right.
Use the Correct Colour Mode
Your artwork should be supplied in the CMYK colour mode as opposed to RGB. This is because colours appear different on screen than they do when printed. What may look great on screen in RGB could look very poor when printed from CMYK.
Supply High-Resolution Images and the Right File Format
For best results all images should be supplied at a high resolution of at least 300dpi at the size at which they are to be printed.
By following the above steps you can ensure your folded leaflets are printed to the highest quality and exactly as you expected.