In 2025, journalists and tech companies will have to balance traditional journalistic skills, technology, and the changing behaviours of audiences and media consumers. Let’s look at some of the trends that may happen in the world of media in 2025.
The growing trend of AI
Artificial intelligence is already changing how news is created, watched, and read. Many news organisations already use AI for a range of purposes, such as converting articles to audio and providing summaries of articles. Newsrooms may also start to use AI for automating processes and speeding up how work is done. In 2025, it is also likely that we will see more AI-powered chatbots and search tools on news websites.
Social media changes
News organisations are also changing their relationship with social media platforms. Many companies are moving away from X to platforms such as YouTube, TikTok, and Instagram, where video is the main media. New platforms such as Bluesky offer a different way to reach readers and viewers.
Journalism courses from providers such as https://schoolofjournalism.co.uk/ are a great way to keep up to date with the changes happening in the industry.
Changes in advertising
Publishers are also changing how they work by starting to move away from traditional advertising. Subscriptions are still important, but organisations want new products to attract their readers. Many are developing games, educational content, and international versions of their publications. To stop people from cancelling their subscriptions, publishers are putting all these new products into one package.
Challenges ahead
Search engine changes could affect how people find the news, which could also reduce the traffic to news websites. There is also growing competition from independent content creators and influencers who are outside the world of traditional journalism. News organisations may find that they start to struggle to attract young audiences and technical talent, especially in areas such as data science and engineering.
Success in 2025 will also depend on how well organisations can adapt to changing technology while keeping traditional journalism alive.