With race week fast approaching the small town of Cheltenham, there is an air of competition around us…
In the weeks to come, Cheltenham’s local bars, shops and restaurants will be looking for ways to capitalize on the extra footfall that race week brings with it each year, while the jockeys and horses will be getting ready to have their best shot at winning some prize money. Maybe you want to see how much you can take home with you after a day at the races – will you be the most successful out of all your friends?
Race week is an exciting time for all of us here in Cheltenham, and with all that competitive energy buzzing about, why not channel some of it into achieving your business goals? While the thought of winning big at the Cheltenham races is certainly appealing, obviously, any money that you put down is a complete gamble, and there’s no guarantee that you’ll win anything at all or even cover your losses. Devoting lots of time and energy to being better than your competitors however will produce much better odds of a big (not to mention tong-term) win!
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So, what can be done to put your business at the top?
As you know, we live in the digital age, so even if you’re not at the top of your game in the physical world, it is possible to build up your reputation online.
One of the first things to do is set up some social media profiles. While social networking is often regarded by many as “irrelevant” to their business sector, it can be a great way to get your name out there if you don’t yet have a website, and opens up advertising opportunities that can help to increase your potential reach.
There are lots of social networking platforms to choose from nowadays, so do your research into the ones you think will be most used by your target audience. With close to 2 billion active monthly users, you can’t really go wrong with Facebook. Instagram is also on the incline at the moment and worth looking into.
If you do already have a website, for lots of people visiting it will be the first interaction they ever have with your company, so you want to make sure it gives off a good impression!
Your website should reflect everything you want potential new customers to know and remember about your business. It should also be fully mobile responsive to account for the increasingly high volumes of mobile internet usage. If you need some advice on this, talk to a local Cheltenham web designer, such as MA Design.
Once your lovely new website is up and running, you’ll want to make sure as many people see it as possible! You can obviously direct people to it using your social media profiles, or even by setting up an email marketing campaign that has links back to the site. But the best way to get more people to your website is by investing in SEO (Search Engine Optimisation). If you want to give your site a little boost over race week, or at any other time of the year, Google AdWords, a form of pay-per-click advertising, is your friend!