6 ways that bad web design will damage your business

Maybe you are thinking about designing your own website, or maybe you want to hire a professional web design team to create a website. Either way, there are certain web design methods that you should avoid. These bad methods will reduce your sales and engagement rate, and over time they will damage your business.

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Here are 6 terrible web design methods that businesses should avoid using.

Not making the navigation clear

A good website is easy to navigate, as this means customers can easily move around and find what they are looking for. On the other hand, if the customer can’t find what they are looking for they will just give up and go to a competitor’s website. You can make the navigation clear on your website by including a search button at the top of the page.

Using an entrance page

Entrance pages are outdated and unnecessary. They also encourage customers to leave your website as they can’t quickly find what they are looking for. A much better option is a useful homepage that includes lots of links to the rest of the website.

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Having an inconsistent website style

An inconsistent website style will make your brand feel unprofessional and untrustworthy. According to the Independent, you can build brand faith and trust with a consistent website style, so it is important to make sure that each website page has the same colours, styles, fonts and logos.

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Placing too much text in graphics

Placing text in graphics makes your website less SEO friendly, as text within images can’t be read and indexed by search engines. This means that your website is likely to drop down the search engine rankings, so fewer potential customers will see your website.

Using oversized images

Oversized images may look big and beautiful, but they normally slow down the website. This is off-putting for today’s internet users as they expect web pages to load in less than a second. If you have oversized images on your website, use a free online image optimizer to resize them.

Not including a link in your logo

Your logo should always link to your homepage as this makes it much easier for users to navigate their way around your website.