Do I need more landing pages on my website?

Although it might be hard to comprehend, having more landing pages on your website can have a hugely positive impact on your marketing strategy. Landing pages are indispensable tools for companies that can help to reinforce the messages and offers that you are currently directing to your audience. Here is more information on why more is better in this case and how to get those numbers up.

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What does having more landing pages do for audience interaction?

The number of landing pages a company’s website contains has been proven to correlate with the number of leads it generates. To put it in simple terms, by having multiple landing pages, you are providing consumers with multiple opportunities to engage with your website. This increase in activity then helps to convert visitors into leads. In addition, there is an SEO benefit to having an array of landing pages as more of these will be indexed in search engines and ultimately appear on people’s screens.

We are not saying, however, that you should add pages and pages of aimlessly repeated data. On the contrary, segmentation can really work in your favour as it allows you to identify and focus on certain personas and then cater to their needs and interests in a better way on specifically tailored pages. By having more targeted information and offers, you could find that your pages are actually more relevant to a higher number of people than if you were to summarise the content on one simple landing page (see

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How can I successfully create more landing pages?

If you’re unsure how to even start to improve your website, you might wish to consider contacting a firm specialising in web design and development in London, where web marketing companies such as can be found.

Alternatively, try to rework your website yourself or with the help of your website management team. You could, for example, invest in a landing page creation tool that will help novices work out ways to set up new and effective landing pages. However, if you’re confident that you can tweak the website’s data yourself, look into altering the offers you already have published to suit different personas and tastes. Likewise, repurpose existing content to enhance the offers you have available.

How to Prevent Common Running Injuries

If you are a professional runner or marathoner, you may be at risk for some common running injuries. For instance, strained ankles can force you to take a break from running – so can hairline fractures and bone bruising. This is why you want to find some ways to prevent these injuries. Fortunately, with a little foresight, you can avoid these injuries and continue running. For many people, running is a serious passion, so it is critical that you avoid these injuries. If you are forced to take a break, your ankle may not be the only thing bruised – your ego can become bruised too. Here is how to prevent common running injuries.

  1. Be sure to warm up before you run – if you don’t warm up, you are inviting an injury to take you off track. One of the best ways to avoid a major injury is to stretch before you run. You should be stretching your hamstrings and every major muscle in your legs. If you don’t feel warmed up yet, you may want to continue stretching.
  2. Make sure to wear the right shoes – ideally you want to wear running shoes. Wearing the right shoes is essential when you run. Not only will your feet feel more comfortable, running shoes will also help absorb impact. If there is too much impact and you aren’t wearing the right shoes, you may start to feel bruising on your feet. Moreover, your ankles can start to show signs of wear and tear.
  3. Wear protective bands around your ankles to protect yourself against sprains. When you are a runner, your ankles will also be taking a lot of impact and the muscles will be stretched very thin. You can usually visit any sports supply store to purchase ankle bands, which will help prevent your ankles from bending in any unusual directions. If you are a marathoner, this is especially important, because your ankles will be absorbing a lot of energy as you run the long distance.
  4. Visit a doctor to get a check up – you never know if you have an issue that needs to be resolved. Indeed, it will be important to visit a sports medicine professional at a clinic, like Texas Orthopedics. It will be essential to get check-ups and x-rays done to make sure there is no evidence of straining or fractures. If you do have an injury, it is important to recover before you start running again. If you run on a bad ankle or foot, you could exacerbate the injury.
  5. Make sure to maintain a healthy diet – your diet is essential for avoiding an injury. On top of everything, you want to eat right. If you don’t maintain a healthy diet, you could be increasing your risk for an injury. Indeed, you want to be eating plenty of fruits and vegetables, but you also want to be eating food with plenty of protein and omega 3 fatty acids. In the end, these foods will help build muscle and they will help your body increase its defense mechanisms.

Special Occasions Need Handmade Cards

Sometimes it’s really nice to make your own cards instead of buying them in a shop. No matter how extensive the range of greetings cards is on the high street, sometimes you just can’t find a card that says exactly what you want it to say. Hand made cards are more personal, fun to create and often cheaper per card than ones in the shop which can sometimes be over £5.00 each depending on the size and detail involved.

Here are some different occasions that suit handmade cards:


Easter cards can often be really boring when purchased from a store, with the selection being small and often generic too. Making your own easter cards means you can be as creative as you want, enabling you to give people easter cards with their easter eggs that are just as colourful and exciting as you want them to be. Perhaps you’re religious and struggle to find easter cards that aren’t dull. Or perhaps you have a special reason to celebrate this easter and want that to be included on the card. It’s also an excellent way to get kids involved in easter in a more fun and healthy way than them eating countless chocolate eggs. Get the craft box out, put some newspaper down and let them have some fun making family and friends easter cards. You could make 3D bunnies, rainbow eggs, fluffy chicks – anything you want.


Christmas can sometimes be very sterile when everything is purchased from the Christmas aisle at the supermarket and nothing is really very personal. Within the last few years handmade gifts have made a huge comeback, with TV specials appearing giving you step by step instructions on things to make as gifts such as cookie mix jars, upcycled ornaments and truffle boxes. So why not embrace this handmade revolution and make your own cards too? You could take a family picture and make that the centrepiece for your card, or just go crazy with the glitter and glue. Christmas is all about family, so why not make the cards for your loved ones that bit more personal and create them yourself?


Birthdays are special days of the year when we celebrate someone coming into the world. On our birthday we all like to feel special and loved, and as we get older, it can often feel as though we’re not very special any more. Perhaps we get the same generic cards from the store, or simply get vouchers and money instead of well thought out gifts. Why not show someone how special they really are, no matter what their age and make them a really amazing birthday card. Using your card kits you can really tailor make a card to suit a person. Putting private jokes, memories and pictures on it if you want to. It is possible to get a card like this created by well known card creating websites, but the difference with a handmade card is the fact that you made it, not a machine, and the recipient will love that.

Valentines Day

Our love lives are so personal and over the years, we build up years and years worth of private jokes, memories and words with special meanings. Valentines day cards all say the same, and will never really say what we want to say to our loved ones. Which is exactly why Valentines is the perfect occasion for a handmade card. Valentines is all about the personal touch and the thought, so say everything you want to and make your own card, even if it’s not a Monet when you’ve finished it, you can both have a little giggle together about your efforts!

Thank You

Has someone done something really amazing for you? Have they been there for you through hard times? Have they stuck up for you during conflict, or helped you organise a special event? Whatever they have done to make you so grateful, you’re going to want to give them a big thank you, so why not make your thanks really special and make them a handmade card? It doesn’t need to be anything spectacular, just knowing you took the time out to make it yourself will say a lot to the person receiving it.

Summer House Style Tips to Bring Your Garden to Life

A summer house is a versatile space that can be used for many things. You can use your summer house as a studio for painting or writing, you can create a relaxing space, or you could create a space for children and teenagers.

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If you are thinking about getting a summer house and you want to make sure that it looks great, here are five summer house style tips to bring your garden to life.

Find the Right Spot

The best place for your summer house is in a secluded spot at the end of the garden, as this will make it seem larger and more private. It also means that you get better views from the summer house, as you aren’t looking directly at your home!

You should avoid putting your summer house in the middle of your garden, as this will make both your garden and your summer house appear smaller than they actually are.

Paint it a Summery Colour

If you want your summer house to be inviting you should paint it in a warm, summery colour. According to House Beautiful, good summer colour options include pale blue, light pink, parsley and lemon. All of these colours will make your summer house look beautiful and welcoming!

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You can also place pots of flowers and plants around the outside to make the summer house look even more inviting.

Mix and Match

You can mix and match furniture to create the perfect relaxed look inside your summer home. You may think that this will look messy, but wicker furniture looks great when it is mixed and matched with second-hand furniture!

If you want to buy summer houses in Northern Ireland, check out for a range of beautiful and affordable options.

Create a Dining Space

When most people decide to get a summer house, they imagine writing, painting and relaxing outside – but few people realise that they will also want to use the space for dining. A summer house is the perfect dining space, especially when the weather is warm, so you should create an outside area with decking where you can eat with your family and friends. Don’t worry about the chance of rain too much – if the weather changes you can quickly move inside the summer house!

Fact or Fiction? The things we think we know about hair

You hear many things about hair and how to look after it but what should we trust and what are the urban myths? Here we debunk some common misconceptions about hair care that have been around for a long time and many people still believe.

  • Too much shampooing makes your hair oily

The shampoo that you use has no effect on the oiliness of your hair. We all have something called sebaceous glands in the hair roots of our scalps and it’s these that control oil levels. How much sebum (oil) you produce if solely dependent on your age and skin type. Too much shampooing will actually strip your hair of oil, not increase it. Thankfully, shampoos nowadays are specially designed to keep hair moisturised and not dry out.

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  • Brown hair grows quicker than blonde hair

This is a myth but may have become a belief due to the fact that blonde hair is often finer than brown hair and so more prone to breaking. This could lead to the idea that it’s not growing at the same speed. The speed at which your hair grows is down to genetic factors but nothing to do with colour.

  • Too many styling products will dry out your hair

This fact is also untrue. Ingredients used in styling products, such as alcohol, will evaporate as soon as it is released onto the hair. For a Gloucester Hairdresser, visit

  • To make your hair grow quicker, you should cut it

Having a trim to encourage hair growth is definitely a myth. Your hair growth is only effected at the scalp and nothing to do with cutting the length. This idea may come from the recommendation that you have a trim every 6-8 weeks to remove split ends and breakages. Removing split ends does make the hair appear fuller.

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  • The more you brush, the better your hair will feel

There is no scientific evidence that proves that brushing your more than you already do makes any difference whatsoever. Too much brushing can damage the hair’s cuticle, which is the protective layer). Brush your hair to tidy or remove knots but anymore is not necessary.

  • Changing your shampoo is good for your hair

Unless you fancy trying something new then there’s no reason to change as it will make no difference to your hair. Different types of shampoo will have different effects so you might feel like switching it up sometimes but it’s not especially ‘good’ for your hair.

  • A good lather is better at cleaning

We associate a good amount of bubbly suds with cleanliness but there’s no scientific evidence that a bigger lather produces a better clean. Excessive foaming agents can actually be damaging to colour-treated hair and make it fade.

  • Blow-drying is worse than air-drying

While it’s true that overusing the hairdryer can damage the surface of your hair, air-drying is not the ultimate solution. There is proof that letting your air dry naturally can cause damage deep inside the hair strands if you leave it exposed to water for too long. The best solution is to use your dryer on the lowest setting and hold it at least 6 inches from your hair.

An introduction to the properties of silicone rubber

Silicone rubber is an extremely versatile material that can be used across a wide range of applications and industries. Its extensive popularity is due to the number of practical benefits that it offers, and these properties enable it to be used effectively even in harsh environments.

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Forms of silicone rubber

There are different types of silicone rubber, including those used by silicone hose manufacturers, and these are categorised based on the curing method that has been used.

High Consistency Silicone Rubbers (HCR) are heat cured with platinum catalysts or peroxides to create a single component compound.

Liquid Silicone Rubbers (LSR) are two-compound systems. They have an extremely low viscosity compared to standard silicone rubbers.

Room Temperature Vulcanizing (RTV) silicone rubbers are created from single or two-compound liquids to give a highly elastic material.

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The properties of silicone rubber

The unique properties of silicone rubber come from the tough silicon-oxygen chemical structure, which allows it to be used for long periods of time in very tough environments, including by silicone hose manufacturers Goodflex Rubber.

Age- and weather-resistant

Silicone rubber is very durable, and it can withstand extensive use even in the harshest of conditions due to its resistance to moisture, steam and water.

Thermal stability

Silicone rubber is a better option than standard rubber for applications that involve very high temperatures as it can operate effectively in conditions ranging from -75 degrees C to 300 degrees C.

UV resistance

Another benefit of the silicone is that it’s resistant to sunlight and ultraviolet light in addition to oxidation, so it won’t fade over time.


The silicone rubber used by silicone hose manufacturers is extremely flexible and has a high tensile and tear strength, along with elongation properties.

Low volatility

Silicones have the ability to keep a low vapour pressure, which means they are less likely to vaporize and will maintain their softness forever.

Electrical insulation

Silicone is non-conductive, so this type of rubber has great insulating benefits and exceeds the levels of all other materials when used for electrical applications.

Microbial Resistance

Silicone rubbers are tasteless and odourless, which provides them with an excellent level of biocompatibility. This enables them to be fitted into food and pharmaceutical environments because they won’t have any adverse effects on the products being produced.

5 Money Saving Tricks for College Students

College is a fun time for most young people, but it’s also a very cheap time. Unless your parents are fully funding your recreational activities or your class load is so light you can afford to work a lot, you’re probably going to wind up low on cash. Not only is that a drag when you want to go do stuff, it can be intimidating to face graduation without any money saved. Here are five tricks you can use to make your college experience less costly and more enjoyable!

1. Be an RA

Most schools offer free or reduced room and board for students who want to be resident advisors or “RAs.” It’s a position that typically involves fairly light duties like resolving roommate disputes, organizing dorm activities and checking-in visitors. Nearly all of these are things you can do while studying, so if you’re worried that getting another campus job will interfere with your schoolwork, this might be a great fit for you. Getting a job while you’re in school is a great way to save money anyway, but being an RA is an especially sweet gig.

2. Buy Used Textbooks

Unless your professor is extremely strict about having the most current editions of every book on their list (sorry science majors), don’t you dare buy new books! Go to Amazon, go to E-Bay, check out your school’s resources (they may have their own book sale where previous students will sell the books they bought new), or hit up local libraries. Heck, get an e-reader version and print off what pages you need. Whatever way you decide to go, remember that buying brand-new textbooks is more often than not a complete waste of money.

3. Hack the Dining Hall

If you have a meal plan, use it. We don’t just mean to eat your main three meals. We mean to swipe stuff for snacks. If you have access to a sandwich bar, grab a to-go container and take enough supplies to make a few sandwiches in your room. Maybe there are cereal dispensers at your disposal. Grab to-go cups full of cereal and milk, and you’ve saved yourself paying for breakfast at least one or two days a week. Also, if you get bored with what your school typically serves, start making up your own creations. If your dining hall has a salad bar, a French fry station, and a microwave, you can make restaurant-style cheese fries complete with bacon bits and ranch dipping sauce. That’s not the healthiest option, but here and there it might save you from the temptation to go out to eat.

  1. Get That Paper (Money)

Just because you didn’t score any scholarship money from your university doesn’t mean there isn’t still some out there left to claim. Look online for contests and scholarships that may apply to you even if they’re not affiliated with your institution. is an amazing resource for such things, and it even boasts a bunch that applies to students who’ve already entered college. These little nuggets might not be a full ride to Michigan State University, but if you want to save money in college, a couple hundred bucks here and there won’t hurt.

5. Don’t Get a Credit Card

There is absolutely no reason you should have a credit card in college. As a matter of fact, credit card companies target college students because students land themselves in debt easily, and that’s good for banks. Thing is, you aren’t making any major purchases that would require the use of a credit card, and if you want to build up credit, there are other ways to do it. Funds are most likely going to be tight while you’re in school, but you should use that opportunity to learn how to budget. If you have a credit card at your disposal, you’re going to be sorely tempted to treat yourself to dinner out or a trip to the mall when you don’t have the means. If you have post-grad plans like a master’s in music education or something similar, you’re probably not going to want to pause those plans so you can work off credit card debt.

Wines and the Accessories that Come With Them

If you love wine and have been searching for special wine that may not be available in your local stores, you may be good to go with online wine stores. From wine websites, you may get all kinds o wines and accessories that are also rare to find in your area.

If you do a good research online, you will be able to find hundreds r even thousands of wine dealers who also sell to international customers. Some online dealers also specialize in given brands or special types of wines.  A website like specializes in selling French wine to many people all over the world. Online advertising and selling has made a lot of young corporations easily rich. Grand Millesime offers French wine and accessories. Listed below are few of their products that will be of great help to prevent all of the wine-related hassle.

  • The Wine

There are various types of wine for anyone to enjoy. From the basic categories of wine, millions of kinds of wines are enjoyed by the different people everywhere in the world. The wine is used in several occasions in a person’s life. The wine served to guests as wine fanatics may know, must have a great balance of all of its components. Wine offered by many online companies are carefully selected, and most of them stock the most highly demanded.


  • The Champagne Flutes

Many glassware companies do their best to manufacture the best glasses for different beverages. It may be quite awkward for some people for others to use another glass for a different wine. To drink champagne with style, specific glasses are used to be fancy in drinking one’s favored beverages. Many online stores showcase their champagne flutes to enjoy the luxury of drinking champagne with the right kind of glass.

  • The Corkscrew

Before one can enjoy the wine, the bottle must be opened. To do this with the best convenience, corkscrews are used to perfectly open the wine bottles. The Durand, a type of corkscrew, is used to open wine bottles for instance. Even fragile and old bottles can be opened without a fracture with the use of the right corkscrew. To find one, one can visit numerous pages in the internet to find the corkscrew that would be perfect for the user to successfully open bottles.

  • The Wine Save

The wine save is an excellent way of storing and preserving wine for you to enjoy later. Using Argon gas, wine saves provide the users the convenience of easily having their wines preserved without worrying about damage. Wine saves are commonly found in wine businesses so it’s really easy to find one to prolong the life of your wine. These are available in any online wine and accessories stores.

‘Too Expensive’ Breast Cancer Drug Now Available on the NHS

After being rejected in 2015 due to it’s high price, breast cancer drug Kadcyla has been adopted for use by the NHS. Kadcyla, which extends the life expectancy of terminal breast cancer patients by up to six months, was previously only available through the Cancer Drugs Fund, rather than the NHS, due to the price per patient of £90,000.

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So why has the NHS now adopted this drug, why did they not before, and what really drives any drug to be so expensive?

Breast Cancer and the NHS

There are over 55,000 new cases of breast cancer per year covered by the NHS, and breast cancer is the cause of over 11,000 deaths per year. That being said, almost 80% of breast cancer patients survived for over 10 years, even back in 2011.

With survival rates already climbing substantially and a massive price tag for what amounts to palliative care rather than prevention or treatment, it is easy to see why the NHS, with all it’s budget concerns, would not fund the use of Kadcyla. In 2017, however, the NHS has reached an agreement with the company producing Kadcyla, and will now supply the drug. The price the NHS will pay per patient is undisclosed.

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What Drives Drug Prices?

So what can possibly drive drug prices to be that high? Popularly, many would point to corporate greed and nothing else, but that is rarely the case when it comes to new or novel treatments.

Developing new drugs is incredibly expensive. Not only do you have to pay for research which may or may not yield any results, but then they must go through extensive testing, including patient testing and paid research studies such as those run by to determine safety and efficacy.

All told, it could take years after a drug is developed for it to be deemed safe enough to be marketed, meaning a very large expenditure before the developing company has any chance to break even.

Research is a long and expensive process, so the makers of Kadcyla can be forgiven for the initial price tag. With Kadcyla now being available through the NHS, however, sufferers of terminal breast cancer can now expect longer and more pleasant lives, and that can only be a good thing.

What are the biggest challenges of relocating abroad?

Moving to another town can be a big step in itself, let alone relocating to another country. With other nations operating differently socially as well as financially, there are many factors to consider and to be aware of before you pack up and go.

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Missing family and friends from home

Though the idea of living abroad might have appealed to you for a long time, actually doing it is something completely different. Many expats set off on their trip of a lifetime with excitement and positivity but are often struck by how much they miss their loved ones. Similarly, even though friends may have every intention of coming to visit, the rush of everyday life can sometimes just get in the way and leave expats feeling lonely and isolated. Low-cost air travel does make the distance seem shorter and Skype is a must! See for more ideas on how to stay connected when you live overseas.

Adjusting to new surroundings

It may seem silly but one of the factors of moving abroad that many don’t think too much about is adjusting to new surroundings. Being on holiday and living somewhere permanently are two very different things so you must make sure that you are prepared for changes in climate and any cultural or religious disparities. One of the most important steps to take when relocating abroad is to establish a social outlet if possible, mingling with the locals so as to show you want to integrate into the community.

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Money and politics-related issues

The logistics of moving abroad can be quite frightening. For instance, legal processes relating to property can be a headache if you don’t know how they work or you don’t understand the language, and the same goes for other legal requirements you might have to meet when it comes to health or earning money. Even registering a car abroad can be a minefield, so the value of having an expert guide you through the process should not be underestimated. DT Moving (, for instance, is a corporate relocation company that can offer you the assistance you need wherever your desired location may be.

With experts helping you to set up the new life you’ve always dreamed of, you can focus on looking forward to the many happy times ahead.