Typography is how you arrange text on a website to make the words legible, readable, and appealing. It involves the fonts you choose, the font size, the length of the lines in the text, line spacing, and letter spacing. It also consists of adjusting space between the text sections to enhance the user experience and effectively communicate the company’s message on the website. Here are some reasons why typography is important.
- Typography is vital in web design as it influences a website’s aesthetics and functionality. A good Web Design Surrey company such as akikodesign.com/design/web-and-digital/ can help you to ensure that you use the right typography for your business.
- Typography affects the readability and legibility of content. The font type, size, spacing, and colour choice determine how easily users can read and understand the shared information. Sans-serif fonts, for example, are known for their readability on digital screens.
- Typography also contributes to the overall visual hierarchy of a website. By varying font weights, styles, and sizes, designers can highlight essential elements. This can include calls to action and headings.
- Typography can help to produce emotions and set the tone for a website. It can also reflect a brand’s personality. This could be a professional or friendly tone.
- Typography must also consider accessibility and inclusivity, ensuring content is easy for a diverse audience, including those with disabilities, to read and consume.This can include the size of the text and the colours that are used.