If your company does not use HTML5 ads then the only question is, why not? They offer a slew of advantages over more traditional forms of advertising, and even other forms of digital advertising.
Check the metrics
In traditional advertising, such as print, billboard, TV, and radio, it’s always been difficult to track the performance of the ads. But HTML5 ads allow for excellent metrics.Not only can you calculate the number of click-throughs from an ad, but you can also track which of those resulted in a purchase (conversion rate).
Compatibility & brand consistency
HTML5 banners are compatible across mobile and desktop sites, so there is no need to create different ads for different sites anymore. It doesn’t matter if a user sees your ad on their iPhone, Chromebook, or PC, they will see the same thing. As well as being compatible across different platforms and operating systems, banner ads can also help with brand consistency. They are great for maintaining the same colour scheme, logo, and font as your site, helping to build your brand identity with ease.
Get the creative juices flowing
Unlike more stuffy static advertising, HTML5 ads allow you to truly explore your creative side. You can add multimedia, animations and audio. You can even integrate short videos. If you have the vision but lack the technical know-how, consult with experts such as https://thebannermen.com/banners/animated-ads/html5 who will help turn your ideas into a reality.
These are just some of the reasons why your company should consider HTML banner ads as part of your digital marketing campaign. As a chance to get really creative whilst building brand identity and with the option to truly measure metrics, it’s one of the most proven forms of advertising that you could choose today.
