According to the pros, the return on investment in content marketing may not be immediate or predictable, but it is almost guaranteed if you follow a few simple rules. Giving up the temptation to play it safe, those who succeed in using content to drive business results are consistent, meet their customers where they are and prove their expertise with content that informs, educates and entertains. A Cheltenham PR Agency knows all about how important content is when it comes to communicating with clients or customers so perhaps pop onto a site such as www.targetgroup.co.uk/ to see how their trained staff they can help with this or other forms of contact you may be using. Im sure they will agree with what we have written below.
The Importance of Consistency
Anything you publish is content. This includes video, audio and blog content as well as your company’s tagline, product descriptions and brochures.
Consistency when it comes to ‘look and feel’ and brand messaging will establish your brand in the minds of your potential customers.
Being consistent is about letting your customers know that they can rely on you, as well as on your product or service.
Having a schedule for publishing content online is also part of this, and when your audience knows you can be trusted to deliver over and over again, they are more likely to become customers.
The Reach of Your Content
Your potential customers use multiple platforms to meet their needs, which might be video, blogs, podcasts or question-and-answer websites like Quora. The experts say that content marketing success includes producing content that can be re-purposed across channels.
Your website’s FAQ page, for instance, can be posted to Slideshare as a slideshow. Speaking at an industry event? Consider recording both video and audio to create content for your YouTube channel and downloadable audio giveaways. Your speech can become a series of blog posts to extend the marketing potential of your speaking engagement.
Using Content to Establish Authority, Quality and Value
Content marketing gives your company the opportunity to establish itself as an expert in its field. Providing in-depth content that is valuable and educational and answers pertinent questions about your product or service goes a long way in retaining and attracting new customers.
Podcasts and videos are great ways to connect personally with your audience and build a relationship fostered on openness and trust.
People like to be entertained, say the pros, and leveraging your brand’s entertainment value to make people laugh and encourage them to share is one way of ensuring an ROI on your content marketing efforts.