Brand consistency is a crucial aspect of building trust with consumers. This can be particularly important during periods of uncertainty, and it helps you make an excellent first impression and builds your reputation as a standout brand. Keeping your branding consistent also plays a crucial role in maintaining revenue. When you need help from Marketing Strategy Consultants, try visiting reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/
A well-designed set of brand guidelines is the best way to ensure brand consistency. These are a collection of rules, best practices, and specifications for all things brand-related. Your team will know how to create, maintain, and use brand assets by establishing procedures. From social media posts to business cards, it’s essential to have a streamlined system in place.
First and foremost, guidelines will help you avoid the dreaded typo. These include your company name, logo, colour palette, and other elements. However, having these in place is not enough; you need to have them in a central location.
It’s also essential to have a set of guidelines that is user-friendly and easy to access. Outsourced designers or designers inside the organisation can even use a good set of brand guidelines. Having these guidelines readily available will help you prevent blunders, and it’s also a good idea to train employees on how to follow them.
Another helpful guide is a brand style guide. While a style guide isn’t an exact science, it does outline the essential elements of your branding, including your colours, fonts, logos, and patterns. Also, a style guide may be used to streamline the process of creating new content, especially for your in-house design team.
The most important thing to remember when implementing a brand style guide is that it should be a transparent document. This means that everyone in the organisation will be aware of it. As a result, no one should have to dig through email attachments to find out where to start.
One of the most common reasons for needing a brand style guide is that deciding on the right one can take time and effort. However, a style guide can streamline the entire process and give you peace. A good guide is designed to be a centralised resource for all things related to your brand so that everyone in the organisation can follow it.
Finally, implement a content review as a form of quality control. This isn’t just for your site – it’s a great way to check that you’re still doing the most to help your brand. Make sure you’re promoting the suitable materials at the correct times and that you’re using the same logo, colour scheme, or image on every piece of content.