When your website is just one of a million others, you’ll need to find ways to stand out from the crowd. Having a great website is one thing, but if people don’t know it exists, it defeats the object of having one in the first place. Effective marketing is key to get people to your site, and encourage them to return. There are lots of ways to achieve this.
Appeal to your audience
A well-designed website that looks slick and is easy to navigate is crucial, but it’s always important to bear in mind throughout the design and construction process who you want the website to appeal to. Think about the kinds of things your target audience would like to see and what they could get from your site. That way, it should make it easier to attract your niche visitors and keep them hooked.
Provide useful, thought-provoking content that your audience will love, without coming across in a ‘salesy’ manner. Create a blog that you update regularly, to entice visitors to your site. Remember to tailor your content to your audience, however. According to The Guardian your blog, like your website, is not for you. It’s for your customers, so write for them. Your blog should solve a problem for your customers or provide fresh insights into your industry.
Link building is a really effective strategy to increase visitor traffic. There are several ways to achieve this, but one could include writing blogs for other popular sites in your niche market. According to Forbes Magazine by including a link to your website at the end of your guest post, you can draw in visitors from a site that may have more traffic than your own.
Utilise SEO strategies
Getting your name high up on search engine listings is crucial to gain attention and boost visitor numbers to your website. It can often prove invaluable using expert services who understand how major search engines tick, such as Digital Marketing and Cardiff Website Designers Amber couch. Include natural and relevant keywords in your site and its content, whilst tagging and using meta tags can also work in your favour to boost your ranking. Search engines don’t like broken links so make sure your site works properly and adheres to search engine rules and regulations.
Advertising your site online and offline will help to increase awareness and build traffic. Paid advertising, such as pay per click, is an effective strategy that works by using search engine advertising to encourage clicks to your website. You might also consider advertising your website in printed media, or on the internet. Make sure your website address is included on all of your correspondence or social media activity.
Consider giving something away for free to create interest in your website. This could be free, expert advice or information, the first chapter of a document you have written, a prize, gift or discount, or anything that your target audience might find useful or relevant.