With the majority of businesses now online, it’s never been more important to make sure that your website SEO policy is robust and fit for purpose. Failure to keep abreast of new trends and developments can lead to a drop in search engine rankings, which is bound to have a negative effect on your business model in the long run.
According to a recent article published by Forbes, around 75% of people never progress beyond the first page of the search engine results, so failure to feature prominently is bound to have implications for your profit margins. Yet it doesn’t have to be this way – make sure that your website is highly visible by avoiding the following errors,
Ignoring the Mobile Market
Now that most people are using their smartphones to source products and services of interest to them, a failure to optimise your online content for mobile users is a very grave error. The search engines look for a fast and efficient mobile service when assessing websites for ranking, and they mark down sites that fail to cater for this demographic adequately.
Some business owners choose their own keywords, which could have a detrimental effect on visitor numbers. That’s because your site needs to appeal to the people who are actually typing in the search terms, and unless you research what those exact terms are, you could be adopting the wrong approach entirely. Companies such as http://digi-tel.co.uk/gloucestershire-seo-services/white-label-seo-services/ provide White Label SEO services for a wide range of businesses, ensuring that prospective customers find your products and services exactly when they need them most.
Once you’ve established the keywords that website visitors are actually using to find your business, do you know how often to include them in your web pages? Some companies adopt the approach that you can never feature enough keywords, leading to pages of content that sound stilted and advertorial. Unfortunately, the search engines dislike this approach, so if you overuse keywords your site will be marked down and may disappear from the first page of results altogether.
Not Maximising Social Media Opportunities
They may not be your cup of tea, but social media platforms are a vital tool in spreading the word about your business. Engage potential customers through a carefully planned social media strategy and watch your business grow!