If you’re not marketing your business properly, you’re not building your brand and aren’t maximising you company’s potential. The services offered by the Yoma online marketing agency can ensure your business uses online marketing techniques successfully. Proper online marketing can make the difference between a successful and dwindling business, but you need to know how to go about it right. There is a lot involved in the process, but with a few key strategies in mind, you can start significantly improving the online presence of your business and bring in more customers than ever before. Continue reading Online Marketing Tips: Build Your Brand
The Small to Medium Enterprise (SME) sector is one of the few growth areas in the UK economy with the online retail world being a particularly strong sub-sector. For the small start-up sector, cloud computing has a number of obvious advantages. It offers low cost, if not free, software services; no installation, update and maintenance is all provided remotely and cloud software is accessible from anywhere, via an internet connection. In addition, cloud solutions are all flexible and offer a scalability that can grow with your company. However, cloud computing services are not yet the norm for small firms; some concerns about security have held firms back, while for small start-up firms, lack of IT knowledge has perhaps contributed to the slow implementation. So how can cloud computing help small firms on the road to becoming medium, and beyond? Continue reading Cloud Computing; The Small Industry Standard
Public relations has unique challenges in South Africa, such as skills shortages. Although PR has to take global social media into account, it must also remember that most South Africans don’t have access to the Internet, but they do have cell phones. The South African PR industry also needs to deal with public misconceptions, as some businesses don’t consider PR to be part of business strategy. If the PR industry is more aware of these factors, then it can make changes or, at least, try to work around them. Continue reading Challenges For PR In SA
A massive investment boom focused on the mining sector has fueled the Australian economy for the past several years. Australia fared better than other countries during the Great Recession due to the boom. Only a mild contraction was seen during the global downturn from 2008 to 2009. In the first quarter of 2009, Australian GDP contracted at a rate of 0.7 percent, well above the contractions seen in the United States and Europe. Since then Australian GDP has expanded at a moderate pace. Two-thirds of this expansion can easily be attributed to the mining boom, however. This raises the question of what is responsible for the boom in the first place. Continue reading Australia’s Mining Boom Explained
When thinking of Australia, for many of us, the beautiful city of Sydney comes to mind with its iconic opera house, or visions of the beautiful coral reefs fill our mind. One detail that is often overlooked about Australia, however, is that it is one of the major exporters of ores in the entire world. Although the country does rely on tourism, mining is surely Australia’s moneymaker. In 2011 alone, Australia exported about $120 billion worth of ores to other countries. This is because there are many mining regions in Australia that are abundant with precious metals, and improving technology has made it possible for mining companies to reach them. The following resources are Australia’s 3 most abundant ores that are mined. Continue reading Top 3 Australian Mining Resources
When your website is just one of a million others, you’ll need to find ways to stand out from the crowd. Having a great website is one thing, but if people don’t know it exists, it defeats the object of having one in the first place. Effective marketing is key to get people to your site, and encourage them to return. There are lots of ways to achieve this.
Appeal to your audience
A well-designed website that looks slick and is easy to navigate is crucial, but it’s always important to bear in mind throughout the design and construction process who you want the website to appeal to. Think about the kinds of things your target audience would like to see and what they could get from your site. That way, it should make it easier to attract your niche visitors and keep them hooked.
Provide useful, thought-provoking content that your audience will love, without coming across in a ‘salesy’ manner. Create a blog that you update regularly, to entice visitors to your site. Remember to tailor your content to your audience, however. According to The Guardian your blog, like your website, is not for you. It’s for your customers, so write for them. Your blog should solve a problem for your customers or provide fresh insights into your industry.
Link building is a really effective strategy to increase visitor traffic. There are several ways to achieve this, but one could include writing blogs for other popular sites in your niche market. According to Forbes Magazine by including a link to your website at the end of your guest post, you can draw in visitors from a site that may have more traffic than your own.
Utilise SEO strategies
Getting your name high up on search engine listings is crucial to gain attention and boost visitor numbers to your website. It can often prove invaluable using expert services who understand how major search engines tick, such as Digital Marketing and Cardiff Website Designers Amber couch. Include natural and relevant keywords in your site and its content, whilst tagging and using meta tags can also work in your favour to boost your ranking. Search engines don’t like broken links so make sure your site works properly and adheres to search engine rules and regulations.
Advertising your site online and offline will help to increase awareness and build traffic. Paid advertising, such as pay per click, is an effective strategy that works by using search engine advertising to encourage clicks to your website. You might also consider advertising your website in printed media, or on the internet. Make sure your website address is included on all of your correspondence or social media activity.
Consider giving something away for free to create interest in your website. This could be free, expert advice or information, the first chapter of a document you have written, a prize, gift or discount, or anything that your target audience might find useful or relevant.
MailTrack is the adaptation of the concept of “double check” WhatsApp (i.e. when they actually read your message) but moved to email. It is a browser extension that lets you check whether your message recipient has opened or not.
So far MailTrack was limited to Chrome and Opera, but the company has just announced the arrival of its version for Firefox , one of its most important releases in recent months. The adaptation for smartphone , as we have from within, still have to wait a little longer.
MailTrack Firefox works exactly the same way as Chrome version: once installed the extension in the browser, you will see a couple of ticks next to each mail message, marking whether the message was opened or not. As you we explained here, the Open Confirmation is done by inserting a small image in the body of the email. Continue reading MailTrack, double check for Gmail, you already have Firefox extension
A few days ago we showed you start recording gameplays then post them to YouTube required some special applications. Today we look at what it takes to another video format that increasingly looks more on that platform: implemented video blog or “vlog”.
Channels like MeloMore or of Casey Neistat have a community of great followers, and follow the basic rules of any “vlogger” availing itself : up a video every day, about 10 minutes or so, and they simply have what they do with their lives without implying anything special. All you have to do is bring a camera always ontop and burn, burn and burn; in addition to being prepared for any situation with some applications and services enabled. Let ‘s look at what it takes to start. Continue reading You want to be video blogger ? Some tips (applications and services) to start
When it comes down to small business customer service, some people would rather talk to another human being, without having to swim through layers of thick, impersonal technology to get there. Others may just have a quick question that an FAQ or chat session can answer in about a minute. How do you decide then, on how best to deliver customer service for your clientele? Don’t make decisions based on your own needs for efficiency. Figure out how to keep your customers happy. That’s always the most efficient choice. Continue reading 5 Questions To Ask Yourself When Building A Customer Service Plan
Most business people don’t like to think of any added expenses if they can help it. Fair enough, but some outlays on new systems can prevent catastrophic losses. A good example is the outlay related to upgrading to new business phone systems. This is a case of technology to the rescue, rather than to the point of exasperation. Continue reading Get Rid of Your Prehistoric Phone System