Are the benefits of online marketing still eluding the smallest businesses?

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Recent research conducted by a leading firm specialising in reviews and ratings on a B2B basis has revealed that almost a third of all small businesses are currently operating without their own website. Some small business owners have even gone as far as to state that they don’t intend to ever invest in their own websites.

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Approximately 30% of small businesses are relying solely on social media networks to connect with their audience and build their online presence, with 23% stating that they did not believe it was necessary or relevant to invest in a dedicated website within their industry.

As this Forbes article explains, online and content marketing experts believe that a website is a must-have for every small business, regardless of industry or sector. Lead generation is now predominantly conducted digitally and without a dedicated online presence, it will become increasingly difficult to compete, especially within the Gen-Z and Millennial markets.

Entrepreneurs were quick to see the value in building an online presence, but increasing numbers of businesses with physical stores and offices are also now beginning to understand the importance of maintaining visibility within the online sphere.

As many of the small businesses surveyed generate leads through word of mouth, they don’t see the value in building and nurturing an online community. It undoubtedly takes time and resources to build and maintain a website, but experienced Bristol web design teams, such as, have a lot to offer small businesses.

Developing your brand

Your website must reflect your brand and core values, and the process of designing a website will encourage you to really think about what your business does better than anyone else. Creating a strong brand will ensure your business is memorable for the right reasons, which means that when individuals need to access a product or service that you provide, they’ll think of you before any of your competitors.

Increase your reach and measure success

By increasing the visibility of your business, your reach will quickly spread beyond your local area, which means that your potential customer base will increase hugely. You will also be able to accurately keep track of your analytics data and maintain a thorough understanding of which marketing strategies are working well to further increase your visibility and securing successful conversions to increase your revenue.

How classroom layout impacts learning

It’s not just the actual learning materials that can support students in their studies. The design and layout of the classroom can also enhance their learning, so it’s important to think about how you use the workspace and plan an effective layout.

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We all know that a clean and clutter free work area is far more conducive to productivity, and the same rings true for classrooms. We can do a lot to work with the physical element of schools and make it easier for pupils to learn and keep them focussed on the work.

A study by researchers at the University of Salford School of the Built Environment discovered that there are five elements that can have a significant impact on how well a student learns when it comes to classroom design. These are colour, choice, complexity, flexibility and light and should be key considerations when planning bespoke education buildings.


In order for students to learn effectively they need to have the right type of visual stimulation, so it’s essential to choose the colours that work best for them. The most effective layout has been found to be light shades on the majority of walls, combined with a bright feature wall.


School environments are under increasing pressure for space, with an additional 750,000 places required by 2025, which makes getting the right mixture of furniture even more important. For instance, ergonomic chairs and tables and accessible storage will support pupils.

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Alongside colours, getting the amount of visual stimulation right is also crucial to keep students focussed and engaged. Personalising the space with pupil’s work can encourage them and gives a sense of pride and achievement.


When working on bespoke education buildings, such as those designed by, flexibility is essential in order for the space to work effectively. It’s beneficial to have the ability to use the space in different configurations or to have a varied floor area that gives the scope to engage in a wide variety of activities.


Large amounts of natural light are more beneficial for learning environments, but you need to be aware of the issues of glare, such as sunlight hitting whiteboards and other reflective surfaces. Where necessary, introduce high quality light sources, as opposed to fluorescent bulbs, which can reduce attention levels.

How To Plan A Spectacular Labour Day With A Fireworks Display

Various forms of fireworks have been used throughout ancient history as a remarkable recognition of important events. Political figures, declarations of war, religious holidays, and other milestones were announced through the use of brilliant and noisy firework displays. Today, these colourful presentations are still widely attended events that mark the end of summer and other important holidays or major happenings. Individuals, families, and businesses have many unique and innovative ideas that are enhanced by the introduction of these favourite explosives. Continue reading How To Plan A Spectacular Labour Day With A Fireworks Display

Now Grown-up Kids Are Moving into Granny Annexes!

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Middle-aged homeowners are finding their houses increasingly crowded, as the trend to move elderly parents into a separate part of the home so they can be looked after in their old age has been added to by increasing numbers of grown-up children with nowhere else to live.

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The trend is being driven by record numbers of graduates leaving university clutching their degrees but with little hope of saving up for a house deposit or of even being able to afford rent, at least for a few years.

Driven by Debt

The graduates’ plight is not helped by the fact many of them emerge from university with not only a degree but also a large student loan debt.

According to the Financial Times, the average graduate leaves university with £44,000 of debt.

These adult children are moving back into their parents’ homes in droves, where the pressure to give them their own space is moving those who can afford it to create special ‘graddy annexes’.

The Rise of the Graddy Annex

Architects around the country, but particularly in the comparatively affluent South East, are reporting a large rise in requests for the creation of converted garages, extensions and self-contained flats to house these returning graduates.

A recent tax rule change, which gives a granny annex used to house a family member a reduction in council tax, has also helped encourage more people to go down the conversion route.

Going back to live with mum and dad in a specially converted space enables young people to start saving for their own homes while enjoying relative independence.

How Much Does It Cost?

A typical annexe costs around £20,000, although the bill could be less if a garage is converted. Many people choose to get an extension built on to the side or back of their house, or even extend upwards into the attic, in order to create a bedroom with accompanying kitchen and bathroom.

Extensions and garage conversions can even have their own entrance for added independence.

For more information on how to go about creating your very own annexe, consult a company such as

One advantage of this type of conversion is that after the kids have finally left home again, they could then be rented out to provide an extra income when the parents retire.

How to know if your creative business ideas can become a Business?

In this paper I want to define the terms creative business ideas within my experience and came out with an adequate definition as follows:

Some of the very innovative business ideas to developing a company that you want to create. This initial idea presents essential characteristics such as the identification of a need or problem to be solved, which are satisfied through a product or service with which in return an economic benefit is expected. The next step, before you start building a business model, is to have your business idea identified.

Everyone can have ideas. A clear example is the children who are inexhaustible sources of these same ones. There are adults who have them when they are in the shower or doing some sport. People commonly have ideas every day.

But here comes the million dollar question how do you know what a business idea is?

How to know if your creative business Ideas Can Become a Business?

My answer to the previous question is to generate a new business idea with the possibility of turning it into a business.

You may also like to read more about creative business ideas to move from employee to entrepreneur.

But let me remind you that an idea alone is worth nothing. The important thing is to execute it and also implement it in a profitable business model that allows you to generate income.

“Ideas are the raw material on which business is built” -Alex Cormani

Some of the attributes, according to my experience, to know if some ideas can become best creative business ideas are as follows:

  • It must be associated with the creation of a product or service (physical or digital).
  • There must be people (clients) who have a real need in which you can validate your satisfaction.
  • It should be possible to generate income.
  • It should excite you and motivate you.
  • It must be something in which you are engaged.
  • Must have legal aspects allowed.

Although several factors can determine that we are dealing with a business idea, the absence of some of the previous attributes could compromise the development of this same.

I remind you that to undertake you need to invest time and effort, therefore I recommend you to analyze objectively if your innovative business ideas meets some attributes mentioned.

How to develop business ideas?

Possibly so far you have not had a well-defined business idea, so I propose three simple techniques for you to generate these ideas:

  • Ideas from what you like to do.
  • Ideas based on needs or problems.
  • Ideas based on your work experience.

Some good advice:

After choosing a business idea, you must proceed to validate it to discover its true potential in the market, and for this, you can use tools such as Validation Board and methodologies like Customer Development.

I hope you liked this article and I like invite you to reflect on which of all your ideas are turning into some creative business ideas. If you want to learn how to develop your business idea, I recommend you to develop some creative business tools to turn your Idea into a scalable business model.

The benefits of ply lining your van

Buying a new van for your business can be expensive, so it’s natural that you’ll want to protect your investment. Ply lining the inside of your van is the best way of maintaining the look and condition of the vehicle. In this guide, we look at the benefits of ply lining your van.

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What is ply lining?

Ply lining uses sheets of plywood to line the inside of a van. Plywood is a sheet material made from several layers of wood veneer that are glued together. Cheap and durable, plywood is perfect for cutting into sections to fit inside a van.

What are the benefits?

There is a lot to consider when buying a van. You’ll need to decide if you need a large engine, a long, medium or short wheelbase, and how heavy your loads will be. With all that to mull over, you may be forgiven for forgetting one of the most important aspects of owning a new van – how to maintain the condition and value of the vehicle and the goods inside.

Fixing plywood to the inside of your van is essential, if you plan on carrying heavy goods and tools in the back. Ply lining will protect your goods from scratches and rust from the internal body of the van. The wood sheets will also protect your van from heavy items that move about in the back, ensuring the inside of your van stays in one piece.

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Plylining your van will also give your vehicle a professional look and will also hold the resale value of the vehicle when you come to sell or exchange it.

Ply lining can be added to all sizes of van, from small panel vans to long wheelbase vans. For ideas on which ply lining is best for you, visit sites like

How much will my van need?

The type of ply lining and how much you’ll need will depend on the type of cargo you’ll be transporting. For heavy duty work, you will require a fully ply lined van. If your cargo is lighter and less likely to cause damage, then you may be able to ply line just the cargo floor, sides and doors. Ply lining will affect the payload of your van, so take this into consideration before you get the work done.

6 ways that bad web design will damage your business

Maybe you are thinking about designing your own website, or maybe you want to hire a professional web design team to create a website. Either way, there are certain web design methods that you should avoid. These bad methods will reduce your sales and engagement rate, and over time they will damage your business.

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Here are 6 terrible web design methods that businesses should avoid using.

Not making the navigation clear

A good website is easy to navigate, as this means customers can easily move around and find what they are looking for. On the other hand, if the customer can’t find what they are looking for they will just give up and go to a competitor’s website. You can make the navigation clear on your website by including a search button at the top of the page.

Using an entrance page

Entrance pages are outdated and unnecessary. They also encourage customers to leave your website as they can’t quickly find what they are looking for. A much better option is a useful homepage that includes lots of links to the rest of the website.

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Having an inconsistent website style

An inconsistent website style will make your brand feel unprofessional and untrustworthy. According to the Independent, you can build brand faith and trust with a consistent website style, so it is important to make sure that each website page has the same colours, styles, fonts and logos.

If you are looking for a company who specialise in web design in Belfast, check out

Placing too much text in graphics

Placing text in graphics makes your website less SEO friendly, as text within images can’t be read and indexed by search engines. This means that your website is likely to drop down the search engine rankings, so fewer potential customers will see your website.

Using oversized images

Oversized images may look big and beautiful, but they normally slow down the website. This is off-putting for today’s internet users as they expect web pages to load in less than a second. If you have oversized images on your website, use a free online image optimizer to resize them.

Not including a link in your logo

Your logo should always link to your homepage as this makes it much easier for users to navigate their way around your website.

Get English grammar help with Acadsoc English help

English is the most spoken language in most of the countries of the world. It is the official language in a large number of countries. It is estimated that a large number of people in the world use English to communicate on a regular basis. To speak and write English well your grammar needs to be good. By learning English you will have access to many opportunities. Continue reading Get English grammar help with Acadsoc English help