A pros guide to Driving Results through Content

According to the pros, the return on investment in content marketing may not be immediate or predictable, but it is almost guaranteed if you follow a few simple rules. Giving up the temptation to play it safe, those who succeed in using content to drive business results are consistent, meet their customers where they are and prove their expertise with content that informs, educates and entertains. A Cheltenham PR Agency knows all about how important content is when it comes to communicating with clients or customers so perhaps pop onto a site such as www.targetgroup.co.uk/ to see how their trained staff they can help with this or other forms of contact you may be using. Im sure they will agree with what we have written below.

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The Importance of Consistency

Anything you publish is content. This includes video, audio and blog content as well as your company’s tagline, product descriptions and brochures.

Consistency when it comes to ‘look and feel’ and brand messaging will establish your brand in the minds of your potential customers.

Being consistent is about letting your customers know that they can rely on you, as well as on your product or service.

Having a schedule for publishing content online is also part of this, and when your audience knows you can be trusted to deliver over and over again, they are more likely to become customers.

The Reach of Your Content

Your potential customers use multiple platforms to meet their needs, which might be video, blogs, podcasts or question-and-answer websites like Quora. The experts say that content marketing success includes producing content that can be re-purposed across channels.

Your website’s FAQ page, for instance, can be posted to Slideshare as a slideshow. Speaking at an industry event? Consider recording both video and audio to create content for your YouTube channel and downloadable audio giveaways. Your speech can become a series of blog posts to extend the marketing potential of your speaking engagement.

Using Content to Establish Authority, Quality and Value

Content marketing gives your company the opportunity to establish itself as an expert in its field. Providing in-depth content that is valuable and educational and answers pertinent questions about your product or service goes a long way in retaining and attracting new customers.

Podcasts and videos are great ways to connect personally with your audience and build a relationship fostered on openness and trust.

People like to be entertained, say the pros, and leveraging your brand’s entertainment value to make people laugh and encourage them to share is one way of ensuring an ROI on your content marketing efforts.

When A Plumber is Needed give them a call

Whether you own a home or rent your property, a plumbing emergency can be disastrous. Some plumbing problems can be fixed as a DIY job while others need specialists to deal with the issue. Read on for advice on when emergency plumbers are necessary.

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Preventative measures

The most important thing in preventing plumbing problems is to keep on top of home maintenance. You should routinely inspect the plumbing areas to ensure they are running smoothly. Keep an eye on taps and pipes and deal with any small issues as they arise. Often, if you leave a problem it will only get bigger and eventually an emergency plumber will be necessary.

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Plumbing problems

Some plumbing problems include leaking pipes or burst pipes. These can mean that water accumulates on the floor of your home and causes a hazard. It creates a sanitation problem as well as causing water damage. Once a pipe has burst, this is an emergency situation requiring an emergency plumber.

A less problematic situation is low water pressure. This could be due to the accumulation of debris in the shower head. If you are able to take apart the shower head you could fix this yourself but you might be better to hire a professional so you will be sure of a perfect result.

Emergency plumbers

You can find emergency plumbers in most cities and towns. For example, if you are looking for a Cheltenham Plumber, such as https://actdirect.co.uk/services/emergency-plumber-cheltenham/, you will be able to find someone to come to your property quickly and deal with the plumbing issue. Similarly, in other cities, there are experts waiting to be of assistance.

You can search the internet or contact an agency, but it is always best to contact your local authority who will have a list of trusted plumbers. For help in finding a decent plumber you can also contact the Association of Plumbing and Heating Contractors (APHC) online for guidance.

Ideally, when hiring a plumber you will get references and make sure they are qualified. However, in an emergency situation, the most important thing is that the plumber is located close to your home and can perform the task quickly. This is why it’s a good idea to research local plumbers so you have an idea of who to call in case of an emergency.a

Causes and impacts ofpower outages

Business depends on the everyday ability to carry out its operations. But when the electricity goes out, unplanned downtime can occur – and that can cost your business hundreds, thousands or even millions of pounds. An outage you weren’t expecting can lead to situations that might be difficult to restore. Ensuring your business has a plan to eliminate downtime in the event of a power outage will help your business reduce the potential losses that can occur due to blackouts.

What is a power outage?

Power outages can include short-term or long-term electrical power losses for certain areas. Blackouts can affect homes, businesses, or entire cities. There are several types of power outages that your business might experience:

1. Brownout: The voltage drops and causes the lights to dim. Brownout can cause damage to electrical equipment.

2. Blackout: Total power loss in an area for several minutes or in an unlimited amount of time.

3. Permanent error: Large power loss due to interference with the power line.

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Whatever type of power outage your business might experience, you must be prepared for anything. With increased electricity outages, they are an important concern for businesses. Sensible solutions include having a back-up generator. For Generator Rental, visit Newburn Power Rental

What causes a power outage?

Some power outages are planned, such as when maintenance and upgrading needs to occur. However, at other times, your business may experience unplanned outages. All of the following factors can cause a power outage:

Weather: Weather is one of the most common reasons for power outages. Weather that caused power outages could include storms, cold weather, floods, tornadoes, and forest fires. Natural disasters are a particular source of concern – they can come suddenly and cause power outages for a long time.

Animals: Animals can come into contact with fuses and transformers and cause them to stop working. Squirrels are famous for climbing electrical equipment and causing blackouts.

Vehicles: Vehicle accidents can damage the poles and power lines, causing a power outage.

Equipment failure: Sometimes electrical equipment can malfunction due to age or various other factors. Over time, salty and moist air or dust can affect engine performance. Weather and natural disasters can increase the risk of equipment failure.

Spikes: Increased power supply voltage can cause a power outage. Spikes are often the result of a lightning or short circuit.

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Monetary loss as a result of power outages:

Downtime as a result of a power outage can burden your business and cause it to lose out on a large amount of money. Power outages can affect your profits and impact everyday operations. Financial losses from downtime can differ based on industry, duration of outages, time and the amount of people.

To calculate the cost of downtime per hour, add hourly labour costs to income lost every hour. Your hourly labour costs will take into account factors such as income, number of employees, number of hours worked per week, average annual employee benefits, and the percentage of labour affected by blackouts. Lost income per stop hour will be a factor in your daily income and the percentage of your income that is affected by the outage.

5 things to consider when hiring a solicitor

So, you are looking for a lawyer to represent you. There may be many reasons why you might want to use a lawyer: perhaps you have suffered personal injury because of:

An accident at work road traffic accident clinical negligence (where a health professional has made a mistake that causes you pain and suffering). industrial diseases that you develop through your work, such as asbestosis.

Or, you might need a lawyer service that specializes in employment law – who can help you with: unfair dismissal claims settlement agreement (where you arrange how the work will end). discrimination claims

No matter what the legal problem, sourcing the right lawyer is very important to successfully resolve the problem. But how do you find the right lawyer for you?

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1. Recommendations from friends and family are not the last word

Whilst information and advice from people you know and respect are always handy when deciding on who to choose for your legal representation, you must ensure that every company recommended to you has legal experts in the field of law that are relevant to your legal issues. If not, then you don’t have to follow the recommendations.

2. Larger companies do not always mean better companies

Just because a company has many lawyers working for them, and a huge advertising budget, doesn’t automatically make them the right company for you.

3. You don’t always have to choose a company that is local to you, or to your place of business

Years ago, if you had a legal problem that needed a law firm, many people would choose firms based near them. As the only way to communicate with your lawyer was to write and receive letters, call them from a landline, or actually make an appointment to go to office, choosing a local lawyer was a wise choice in many cases. Of course, there is nothing wrong in choosing to involve local lawyers (provided they meet other requirements) For a firm of Manchester Solicitors, contact https://bridgelawsolicitors.co.uk/offices/wilmslow-manchester/

4. Check online reviews

When deciding which restaurant to go to, which hotel to go to, which Amazon book to buy, most of us depend on online reviews. Of course, not all online reviews – good and bad – are always fair, but usually inauthentic reviews are easier to recognise.

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5. Finally, go with your instincts …

How do companies respond to your questions?

Are they polite, pleasant and friendly, while displaying confidence and professionalism?

Who will handle your case if you give instructions to the company? Talking to them can be a useful basis for instinctive impressions.

Also remember that you have the right to choose the law firm that you want to act for you. You don’t have to use any company that might have been ‘assigned’ to you – maybe by an insurance company, car rental company, garage, trade union, or any other organization. That is your choice.

The art of making a good first impression.

First impressions count, we learn this from a very early age. Human beings work in quickfire way. Our brains take a look at someone, something or somewhere and start to make rapid subconscious decisions and judgements immediately. This is something that biologists are still nowhere near to figuring out why this is.. The main theory is that it relates to our ancestors fight or flight reflex. We needed to know in an instant if we are in danger or if we were with friends and are safe. The same is still true today centring around trust. People buy and work with people that they like and trust and the initial impression that we get from someone helps to inform this. Whether it is taking a look at how someone dresses, acts or responds to you. Many of these features are very subtle and not always picked up by the other person.

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While it might be a sad fact that we don’t spend enough time developing a relationship or suspending judgement about someone we see or meet,  the plain truth is that we do not have the time and our brains are not interested in letting us do that anyway. As a modern example think about entering an office for the first time. You might be there on business, you may be coming for a job whatever the circumstances you are entering into a new environment and the unknown. You will have some expectations and preconceptions (a whole new avenue to explore!) before you go in, but as soon as you see the place, your brain is sending you information and signals about what the eyes are relaying to it.

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So, if the reception area is open and welcoming with say some nice Reception Chairs from  companies like https://www.bestbuy-officechairs.co.uk/reception-chairs/ and the receptionist is polite and helpful, you are going to start with a view that this is a place that you like, trust and can do business with. If it is a cold dinghy affair and the receptionist is rude or officious then you might start to feel that this is not a place you feel comfortable with.

I was told a story once by a friend who worked in retail buying. He requested a salesman come and show him a line of products they were interested in. He turned up in a suit and a very loud colourful shirt. While the buyer never took on the products he remembered the salesperson above many of the others that he actually did buy from. A first impression well made.

How would an EMP affect the country and your electrics

An EMP is an Electromagnetic pulse. It is a burst of electromagnetic energy, something that can occur in nature during a lightning strike and it knocks out nearby electronics. This is disruptive to local electronics and communications, and some companies would be unable to operate until the problem was rectified.  If your business has been affected or your at home and you are in need of an expert to come and check your utilities, wiring or devices or even install some new power points you could try an electrician cardiff company and one option is https://evergreenelectricalandbuildingservices.co.uk/.  On a small scale this isn’t an enormous problem, but if the EMP was caused by a nuclear blast it is a whole different situation…

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We know that nuclear blasts create the iconic and terrifying mushroom cloud, looming on the horizon, and that those who survive the initial explosion face a slow and painful death from the radiation sickness caused by the nuclear fallout. But an EMP causes a different set of problems. Someone wanting to wipe out the communications of a country prior to launching a full-scale nuclear attack would do it effectively with an EMP.

How would an EMP affect us?

Detonating a powerful nuclear weapon high enough in the atmosphere can potentially wipe out the circuits in all of the electronic components in an entire country – imagine the chaos that this would create – the things that we all take for granted – televisions, mobile phones, computers – would all cease to operate. Even cars would be rendered useless by the blast. Nowhere would remain untouched – essential services like hospitals, police stations and fire departments would be plunged into chaos. Imagine this across an entire country, like America, and you can see why this is an effective way to demobilise the enemy before launching any more weapons.

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How does the height of the bomb make a difference?

When the weapon has a greater altitude, the gamma rays, which are released are much more spread out, and able to wreak much more havoc than at ground level! The gamma rays hit air molecules at such a speed they accelerate particles to near light speed! The electrons are then carried along the Earth’s magnetic field in a corkscrew pattern, which lets their energy out as electromagnetic radiation creating the EMP. There are ongoing studies into how much damage can be done, but it is generally believed that a large nuclear weapon is capable of wiping out most of the circuitry in an entire country. 

How fuel gets to our homes

It’s easy for us to just take the energy we use. If you feel a little cold, you turn on the central heater. Want to shower? Only one tap on an app can turn on hot water these days. But the route to getting energy to your home is not easy. This is a brief guide to what happens behind the scenes to power your home.

Solar power

The sun is more than 90 million miles away from Earth, but it takes less than 10 minutes for light to hit it. After sunlight hits the solar panels, it produces a flow of electrons through the panel cells, producing electricity. Each cell produces several volts of electricity and the panel combines the energy they produce to make a larger current and voltage.

For those who have solar panels on their home, the excess power that is produced is exported back to the National Grid and redistributed throughout the country. But one drawback is that solar energy cannot be stored. However, new development by Tesla claims to overcome the problem.

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The UK gas supply mostly derives from the North and East Ireland seas. It was also brought in from other countries throughout Europe. In some cases, the gas shrinks up to 600 times in volume making it easy to transport. This gas is burned in a power plant, producing heat energy that drives a turbine that drives a generator. This converts the mechanical energy of the turbine into electrical energy. Make sure your gas appliances are regularly serviced by a Gas registered engineer and your meter is kept in good condition. For a replacement Gas Meter box, visit https://www.meterbox.co.uk


The power of the wind was utilized since thousands of years BC, when ancient Egyptians harnessed it to navigate across the Nile. Current technology means that wind turbine blades can now rotate at 10-30 revolutions per second, converted into electricity through a generator, like a giant version of a dynamo-powered lamp on a bicycle. Transformers convert this electricity to the correct voltage for distribution. The National Grid sends this power throughout the country. Like the sun, there is no way to store this energy.


Uranium, a heavy metal, was formed in supernovae more than 6.6 billion years ago and can be found on rocks and seawater. Now it helps supply the globe with as much as 16% of its electricity. Uranium is transformed into a fuel pellet that releases heat energy when the atoms split, producing superheated steam that drives the turbine. This turbine drives a generator, which gives us electricity.

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The coal seam can run deep underground, as low as 800m and stretches hundreds of kilometers across England. Depending on how far the coal must travel, it is transported by truck, train or barge. The final product of coal goes to a plant where it is combusted and, like nuclear power, drives a turbine to produce electricity.

Looking after your jet ski

Purchasing a jet ski is a significant investment, so you’ll want to make absolutely sure that you take good care of it and follow correct maintenance guidelines. With the wrong attitude and a lack of preventative care, you’ll soon be kissing that investment goodbye!

The maintenance of a jet ski is a long-term responsibility with regular checks being necessary to keep your craft in tip top condition for fun on the water. Here are some top considerations to keep your investment running like a dream:

  • Always read the manual

For first time owners, it’s imperative that you take the time to read the manufacturers manual and refer to it whenever you need to. Manuals contain information on every component of your machine so you can understand better how it all works. Don’t be tempted to carry out DIY repairs unless you’re a seasoned owner, or you could cause further costly damage.

  • Engine flush

Whether you ride in salt or fresh water, a jet ski should be flushed through after every ride. This helps to get rid of sand, salt, algae, shells and weeds from the engine, preventing corrosion and other damage.

Jet skis sold today come with a hose connection for interior cleansing. Simply connect a turned off hose to the connector and then start the engine. Keep the hose running for a couple of minutes, then turn off the hose with the engine still running to give your throttle a few twists to empty out the water from the exhaust.

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  • Wash after saltwater ride

Modern machines are made to be durable, but saltwater is corrosive and can cause damage in the long run. After saltwater riding, wash down with warm soapy water and a cloth to remove all the salt, keeping a hose at low pressure to remove the soapy water.

  • Cover

Getting a jet ski cover is a sensible idea for those who wish to keep their craft dry and clean in between rides.

  • Inspect regularly

Whilst durable and able to absorb minor damage, a jet ski will suffer from wear and tear just as a car does, especially if it’s kept on deck and lowered by a davit crane regularly. Ensure you have the best Davit Crane for the job from https://www.gmh.co.uk/transition-piece-davit-cranes/  You might see cracks form in the fibreglass and these should be inspected by a professional as soon as you notice them. Regularly inspect your craft as exterior damage can expose interior parts to damage.

If you’ve been riding your jet ski for a prolonged period, it’s wise to check the components straight away. When you have learned where everything is located, you should easily be able to inspect areas like hoses, wiring, throttle cables, clamps and other parts.

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  • Servicing

Some checks and repair work should only be completed by a qualified professional technician. Booking a service ensures that time-consuming and tricky jobs are carried out correctly and you can have important jobs done for you like changing engine oil, lubricating fittings and seals, changing the pump oil and making sure everything is running as it should be.

Better Weather, Bitter Lessons: Avoiding Those Warehouse Slips and Falls

The cold and wet winter weather can be extremely hazardous in warehouses, leading to an increase in slips and falls. However, this doesn’t have to have a significant impact on your business. There are measures that you can put in place to improve safety levels and prevent your employees having unnecessary accidents.

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Understand the Risk

Whatever sector you operate in, it’s imperative that you assess the risks that exist in your workplace. This will enable you to understand what additional practices you need to implement and make your employees more aware of the risks.

When conducting a risk assessment, it’s useful to work from the exterior areas first and then move inside. At each stage you should make a note of the specific risks. This will enable you to put together a plan for the different seasons so that everyone knows how the weather can impact on safety. The Health and Safety Executive’s Slip Potential Model and Trip Potential Triangles highlight the factors that could be responsible for accidents in the workplace.

Implementing a Plan

Once you’ve identified the problems and assessed how the risks can be mitigated, you need to put the plan into action. In winter this will need to include how you prevent accidents in snowy and icy conditions. It can be beneficial to cover over walkways to stop ice forming or snow building up. Equipment for removing snow and ice should be readily available at this time of year, and employees should know where it’s located.

Effective Maintenance

One of the biggest causes of slips and falls is poorly maintained warehouses. If your space has had its day then looking to a new location could be key like the ones with a Warehouse Space London company and this can be found at sites similar to http://uplands-e17.co.uk. It’s vital that walkways and floors are kept clear of obstructions and remain clean and dry.

Look Up

Employees working outside warehouses can be put at risk by ice and snow falling from roofs. After a heavy snowfall or significant cold spell, this should be removed from roofs as soon as possible.

Keep Up Inspections

Even when you’ve carried out a comprehensive risk assessment and implemented additional safety measures, you need to keep up the inspections. Problems can arise throughout the winter, and the sooner you’re aware of these, the better prepared you can be.