Five must-know concepts in e-commerce

If you are new to online trading, understanding a few of the common terms used in e-commerce is essential to get you on the road to success. Here are five must-know concepts.

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Responsive design

One of the most important web concepts of current times, responsive design relates to how a website can readjust itself according to the device the user views it on. Responsive design has become a hot topic in e-commerce as more people now use mobile devices for searching online. According to Business2Community more than half of consumer time spent on the internet is now on mobile devices.

Cohort analysis

Understanding your customers and their behaviours can help to shape your website and marketing strategies. Cohort analysis involves studying people according to common characteristics, so you can then identify which customer segments are most profitable to your e-commerce venture.

A/B testing

To improve user experiences, A/B testing, or split testing, is a method that lets you compare two versions of a web page from your e-commerce site. This allows you to identify any weaknesses in your site, and make improvements, such as changing the location or size of offers or sidebars. To ensure effective A/B testing, it’s advisable to seek expert help from web designers in Swansea, such as http://www.accent-adc.co.uk/category/website-design-web-designers-responsive-websites/.

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PCI compliance

Shoppers to your site will want to ensure their financial details are safe when making a purchase, so it’s vital that you’re PCI, or Payment Card Industry, compliant. This covers a set of security standards devised to protect consumers’ financial data before or after a transaction. To ensure compliance, you’ll need secure networks and data storage, robust access control measures and frequent testing and monitoring of your security procedures.

Conversion rate optimisation

This commonly-used concept is essential to the success of any online business, and it relates to analysing information to understand who is buying what on your site. When you understand buyer behaviour, you can better shape your marketing efforts to boost your conversion rates and the overall performance of your site.

It’s important to use reliable sources of information, such as analytics and user feedback, rather than guesswork, to understand how well your site is performing. Making simple changes, such as moving a button, making the call to action more obvious, or focusing on the more successful products, can help optimise your conversion rate.