Many businesses seem to have forgotten about the power and the results than can be yielded through an effective print marketing campaign. It’s not just digital marketing methods which are bringing in results – print marketing is bringing in some incredible results too; not just in advertising, but in branding too.

Branding plays an important part in any business. If your brand is well established within its field, then it’s much easier to attract new customers, and launch new products and services. If people recognize your brand, they feel like they know a bit about your business and your principles, and therefor if you release a new product, the fact that it’s being released by your brand will lead past and potential customers to believe that this new product will stand up to the principles of your brand -something which a new company wouldn’t have. For example, if Microsoft release a new operating system then you can be sure millions of people will buy and use it, but if an unknown company released a new operating system, it wouldn’t get anywhere the same usage.

I’ve put together some great examples of branded print materials to help you incorporate your own brand into your own materials, so that you too can benefit from the power of brand awareness.

When you’re designing your materials, remember that branding should be the main goal. You want to incorporate your brands image into the material as much as possible. If your logo makes use of certain fonts, use them throughout the materials if appropriate, the same goes for colours, if your logo has a certain colour or colour scheme, incorporate that through your materials. You want your materials to be instantly recognizable as something produced by your brand, so make sure your branding is highly visible!

Once you’ve finished your design and you’re on to looking for a website to print your new materials for you, then you can order here – NextDayFlyers. I have used a number of different printing companies in the past, and NDF have always proved themselves to be the best, time and time again.. They offer a rapid delivery time, very high quality prints, and quality checks by hand on each order. All of this ensures you get nothing but the very best results for your printed materials.

Author Bio: Rick Myers is a small business owner from the United States. He manages a variety of websites and enjoys blogging on topics where he can shed advice for start-ups and small businesses. When he’s not blogging he enjoys relaxing in the sunshine and making the most of the outdoors.

The office Christmas party can be fraught with pitfalls. To ensure you have a great time and don’t embarrass yourself, just keep these do’s and don’ts in mind.

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Do attend

Even if you are dreading the event, it is important to make an appearance if you possibly can to consolidate your position as part of the team. Stay for a reasonable time so you do not appear unappreciative or antisocial.

Don’t have too much to drink

Although Christmas corporate events are social occasions, they are still work events and your colleagues and superiors will be watching you. Even if other people are drinking a lot, just stick to your sensible limit so that you stay in control of what you do and say.

Do stick to the dress code

Find out what the dress code is and ensure that you comply with it. If you are not sure what is appropriate, chat to colleagues about what they will be wearing. You do not want to stand out from everyone else because your clothes are too casual or too dressy.

Don’t be a bore

Engaging someone in conversation is fine, but don’t expect them to talk to you all evening. People like to circulate at office Christmas parties, so don’t trap anyone in a conversation for longer than ten minutes.

Take the opportunity to mingle with colleagues who you may not often have an opportunity to talk to. Social networking at parties gives you the chance to make a good impression on senior colleagues or managers.

Don’t spread gossip

Rumours and gossip are often rife at Christmas parties, but it is never a good idea to join in or to provide any fuel for the stories. Instead, try to steer the conversation toward more general topics such as holidays or families. Be careful not to confess anything to colleagues that you will regret back in the office.

Do try to include everyone

If you are talking to someone and are ready to move on, don’t leave the person standing alone. Instead, try to introduce them to someone else before you go. If you are responsible for arranging Christmas corporate work nights out, AOL UK provides tips on planning a successful function.

Do say thank you

Always send an email expressing your appreciation the day after the party.

We’ve all heard the saying that insists free lunches don’t exist, but what about free wine? Well, in Cantina Dora Sarchese, free wine is exactly what’s on offer for pilgrims and tourists along the route of St Thomas.

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Cammino di San Tommaso joined forces with a local winery to actively promote the pilgrimage route, with the wine fountain now officially open in Caldari di Ortona.

A Gift to St Thomas

The relics of St Thomas are situated in Ortona cathedral, and the fountain is being presented as a gift to him. Anyone is permitted to drink from the fountain, although pilgrims are especially welcome. It is hoped that it will become a meeting point allowing wine connoisseurs from around the world to connect with each other.

In a bid to discourage unruly behaviour, the Dora Sarchese winery have taken to their Facebook page to reiterate that drunks are not welcome and will not be tolerated. So that’s a big ‘don’t even think about it’ to all stag dos!

A great deal of care and attention has gone into every aspect. A stone basin is situated within a large wine barrel structure, designed by Rocco Valentini, a local architect, and constructed entirely from recycled materials.

Wine Fountain Alternatives

If you aren’t lucky enough to have a wine fountain in your town, the next best thing is to order wine online and have it delivered to your door. If you’re wondering how do I order wine online, well, it’s very simple. If you aren’t sure exactly what you’re looking for, many websites have a section dedicated to their favourites or top sellers. They know their wine and that’s usually a great place to start.

As you can imagine, the fountain has, so far, proved to be very popular. Over 80% of people who responded to a poll carried out by Stylist Magazine said they would make a pilgrimage to visit the wine fountain.

It isn’t clear exactly which wine is flowing from the fountain, but as the Abruzzo region is particularly renowned for its reds we’re willing to bet it’s a good one! Whether you’re considering planning a visit or simply ordering a bottle online, we’re just pleased that so many share our love for great wines.

A business always needs ready cash. Cash flow is vital as startup will require to do so many things and all the essentials are to be fulfilled even as a newbie entrepreneur. To start up entrepreneurs, here are a few tips on saving money, which are pragmatic and certainly helpful. Continue reading Quick Tips for Saving Money for a Startup →

Some of the Top Online Shops in India

In this day and age, nearly everything we do relies on a gadget. Whether we’re communicating with friends, getting directions, checking the weather, making notes, finding recipes, or even checking prices, there are gadgets for everything, and most of them can now do a multitude of tasks, so you only need one. It’s like the 21^st century version of the Swiss army knife, and it can make life so much easier that it seems crazy not to have one.

The problem is, although gadgets are common, they can also be expensive, and even something as everyday as a mobile phone can be enough to break your bank account. However, there are ways around this, and if you know where to look, you can get yourself a great item for a great deal! With a combination of the right companies and the use of discount coupons and codes, you’ll be able to get your hands on a super-cool gadget and save yourself a heap of money, too.

To get you started, here’s a list of some of the best places in India to shop for your gadgets, and don’t worry, you won’t have to travel far. These are all online stores, so you can shop from the comfort of your own home. 

1. Tradus

Tradus is an online store which stocks everything from clothing and shoes to car accessories, but the part we’re going to focus on is their range of electronics. You can find pretty much any kind of gadget here, whether you’re looking for a mobile phone, a tablet, an e-book reader, a laptop or a games console. Plus, once you’ve bought your gadget, you can also get loads of accessories to accompany it. Look for discount codes for Tradus to get yourself the best deals possible!

2. Infibeam

Infibeam has a huge range of gadgets and accessories on offer, including laptops, desktops, web cams, cameras, mobiles and more. It’s not just great for finding the gadgets you need, but also for finding all the bits and bobs you need to go with them, so you’ll be able to purchase everything you need at once and won’t have to wait around for accessories and additional items. Check them out now, and don’t forget to look out discount vouchers. 

3. India Times Shopping

You can visit India Times Shopping not only for your gadget shopping, but for almost all of your shopping. It’s like an entire shopping mall compressed into a single website, and through it you can buy everything from clothes and shoes to health products, home appliances and even groceries. If you’re looking for gadgets, you’ll find mobiles, tablets, laptops, games consoles, cameras and more, so you’re sure to find what you’re looking for, and with the help of discount codes, you’ll find it at a reasonable price.

4. Homeshop18

Homeshop18 can be accessed online or via their TV channel, and they offer a huge range of products, including books, clothes, toys and games, stationery, appliances, and of course, gadgets. Check them out if you’re looking for a new mobile, a laptop or computer, a camera, a tablet, a games console, or any other kind of gadget, and they’re sure to have what you need. If you’ve found any discount codes to use, you’ll be able to get even more money off of an already great price!

5.  Ebay India

This is one of the best websites to visit if you’re looking to make big savings, because it’s where people go to pass on stuff that they don’t want to people who could make good use of it. However, not every item on here is a hand-me-down, and many companies will put products on here for a reduced price, so it’s always worth keeping a lookout. One of the best things about eBay is that you can find pretty much anything on it, so whether you’re looking for a new phone or an exotic bar of soap, you’re sure to find something of interest.

These are just a few of the great websites India has to offer, and there are plenty more where they came from, but the best way to make great savings is to find discounts wherever you can. If you’ve got something specific in mind, search online for a discount before you buy it, and if you’re just browsing, be sure to have a look anyway in case you find something you can use.

Are you finally ready to realize your dream of business ownership? In today’s recovering  economy, achieving success as a business owner can be difficult, but proper preparation can ensure your business takes off from day one. Before your new company’s grand opening day takes place, make sure you’ve secured the following five important tools and resources. Continue reading 5 Things You Need to Start Your Own Business →

If you’re not marketing your business properly, you’re not building your brand and aren’t maximising you company’s potential. The services offered by the Yoma online marketing agency can ensure your business uses online marketing techniques successfully. Proper online marketing can make the difference between a successful and dwindling business, but you need to know how to go about it right. There is a lot involved in the process, but with a few key strategies in mind, you can start significantly improving the online presence of your business and bring in more customers than ever before. Continue reading Online Marketing Tips: Build Your Brand →

The Small to Medium Enterprise (SME) sector is one of the few growth areas in the UK economy with the online retail world being a particularly strong sub-sector. For the small start-up sector, cloud computing has a number of obvious advantages. It offers low cost, if not free, software services; no installation, update and maintenance is all provided remotely and cloud software is accessible from anywhere, via an internet connection. In addition, cloud solutions are all flexible and offer a scalability that can grow with your company. However, cloud computing services are not yet the norm for small firms; some concerns about security have held firms back, while for small start-up firms, lack of IT knowledge has perhaps contributed to the slow implementation. So how can cloud computing help small firms on the road to becoming medium, and beyond? Continue reading Cloud Computing; The Small Industry Standard →

Public relations has unique challenges in South Africa, such as skills shortages. Although PR has to take global social media into account, it must also remember that most South Africans don’t have access to the Internet, but they do have cell phones. The South African PR industry also needs to deal with public misconceptions, as some businesses don’t consider PR to be part of business strategy. If the PR industry is more aware of these factors, then it can make changes or, at least, try to work around them. Continue reading Challenges For PR In SA →

A massive investment boom focused on the mining sector has fueled the Australian economy for the past several years. Australia fared better than other countries during the Great Recession due to the boom. Only a mild contraction was seen during the global downturn from 2008 to 2009. In the first quarter of 2009, Australian GDP contracted at a rate of 0.7 percent, well above the contractions seen in the United States and Europe. Since then Australian GDP has expanded at a moderate pace. Two-thirds of this expansion can easily be attributed to the mining boom, however. This raises the question of what is responsible for the boom in the first place. Continue reading Australia’s Mining Boom Explained →