To be a winner you need to be on top!

With race week fast approaching the small town of Cheltenham, there is an air of competition around us…

In the weeks to come, Cheltenham’s local bars, shops and restaurants will be looking for ways to capitalize on the extra footfall that race week brings with it each year, while the jockeys and horses will be getting ready to have their best shot at winning some prize money. Maybe you want to see how much you can take home with you after a day at the races – will you be the most successful out of all your friends?

Race week is an exciting time for all of us here in Cheltenham, and with all that competitive energy buzzing about, why not channel some of it into achieving your business goals? While the thought of winning big at the Cheltenham races is certainly appealing, obviously, any money that you put down is a complete gamble, and there’s no guarantee that you’ll win anything at all or even cover your losses. Devoting lots of time and energy to being better than your competitors however will produce much better odds of a big (not to mention tong-term) win!

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So, what can be done to put your business at the top?

As you know, we live in the digital age, so even if you’re not at the top of your game in the physical world, it is possible to build up your reputation online.

One of the first things to do is set up some social media profiles. While social networking is often regarded by many as “irrelevant” to their business sector, it can be a great way to get your name out there if you don’t yet have a website, and opens up advertising opportunities that can help to increase your potential reach.

There are lots of social networking platforms to choose from nowadays, so do your research into the ones you think will be most used by your target audience. With close to 2 billion active monthly users, you can’t really go wrong with Facebook. Instagram is also on the incline at the moment and worth looking into.

If you do already have a website, for lots of people visiting it will be the first interaction they ever have with your company, so you want to make sure it gives off a good impression!

Your website should reflect everything you want potential new customers to know and remember about your business. It should also be fully mobile responsive to account for the increasingly high volumes of mobile internet usage. If you need some advice on this, talk to a local Cheltenham web designer, such as MA Design.

Once your lovely new website is up and running, you’ll want to make sure as many people see it as possible! You can obviously direct people to it using your social media profiles, or even by setting up an email marketing campaign that has links back to the site. But the best way to get more people to your website is by investing in SEO (Search Engine Optimisation). If you want to give your site a little boost over race week, or at any other time of the year, Google AdWords, a form of pay-per-click advertising, is your friend!

Under lock and key

Locks and keys are very symbolic in popular culture and have been used to express romantic sentiment and to represent our fears, security and a symbol of punishment. Here we take a look at some songs that reflect our fascination with the symbolism of locks and keys:

  • Locked Away by Robert Forster – this is a song about jealousy and was originally written by Keith Richards.
  • Lock the Locks by The Streets – the theme of this tune is about locking away the past and moving on to a better life. It is a great example of the metaphorical use of locks.
  • Lock and Key by Julia Fordham – she seems intent on locking away her emotions and locking away her memories of love so she can keep them for eternity.
  • Key to the Highway by Derek & the Dominoes – taking an opposite stance to the songs listed above, this one focuses on using a key to open something as opposed to locking something away. Keys can be seen as positive as well as negative.
  • Take these Chains from my Heart by Ray Charles – wanting to be released but is trapped in the chains of love, this Ray Charles classic takes him in a different direction from the usual R’n’B and towards a more country feel.

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  • Ball and Chain by Janis Joplin – it seems that love is holding her down. There seems to be a common thread in love songs that love weighs you down sometimes and makes you feel trapped.
  • Ball and Chain by Social Distortion – another constricted emotion here but this one relates to drug abuse and not romance. The song reflects the feeling of dragging an affliction around with you like a ball and chain.
  • The Key by Speech Debelle – a very philosophical one this as it explains that the key to life and love is compassion and understanding.
  • Where Me keys?, Where Me phone? By Mr Zip – thanks to Britain’s Got Talent we all got to experience the song (if you could call it that) written by the crazy Mr Zip himself. I guess it’s quite deep in the way that pretty much everyone will have experienced this kind of panic at some point when they’re in a rush. If you do lose your keys then you might need a Belfast Locksmith. For more information, visit http://www.belfastlocksmiths247.co.uk/.
  • I’m Going to Lock my Heart and throw away the Key by Carmen McRae – quite a lengthy title this one and it’s another tune about being disappointed in love. She will be locking away those emotions.
  • Locked in a Room by Oren Lavie – imagine being in a room with nothing but walls and having a key but no door. The only way out is through a picture. Sounds like a crazy dream doesn’t it?
  • Lock and Key by Rush – this song is about violence which is refreshing in that most of the others are songs about love. It is a dark song with references to a ‘killer instinct’ that resides in all of us if we were not bound by the rules of society.

The 10 most amazing artworks in the world: a critic’s view

These ten masterpieces came out on top in a recent critic’s poll. Would they make your list?

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Leonardo da Vinci’s “The Foetus in the Womb” (c 1510-13)

The ultimate polymath, Da Vinci brings two disciplines together in this stunning work that gives the womb a religious and biological resonance.

Caravaggio’s “The Beheading of Saint John the Baptist” (1608)

Caravaggio drags beauty from a moment of grisly horror. His mastery of chiaroscuro forces the viewer’s eye to the final act in the execution. Are we complicit, as is perhaps the person watching from outside?

Rembrandt’s “Self-Portrait with Two Circles” (c 1665-9)

Artist and viewer regard each other across the centuries, and we are nervous. He seems to be reading our very essence and we are failing in Rembrandt’s palette of truth.

“Spotted Horses” (30,000-year-old stone-age cave paintings from Chauvet)

These are breath-taking depictions of horses from long ago by artists lost to history. Unknown, they capture their subjects with an insight that resonates with us down through the mists of time.

Jackson Pollock’s “One: Number 31, 1950” (1950)

Did Pollock tap into the same phenomena that somehow lets us read the future from reading random cards? How did splashing paint on a board become such beauty? Are we, as the audience, creating structure from accident?

Modern artwork copying of these seminal works is both stunning and accurate, and it’s available from suppliers such as http://www.river-studio.com/services/index.php.

Velázquez’s “Las Meninas” (c 1656)

Like Rembrandt, Velazquez is regarding us. We are his subjects, the King and Queen posing with our maids and dwarf players (meninas), our court a realm of studied oddity.

Picasso’s “Guernica” (1937)

The greatest anti-war declaration of the 20th century, Picasso’s cubist masterpiece was his angry riposte to Franco’s aerial destruction of the Basque city in the Spanish Civil War.

Michelangelo’s “Prisoners” (c 1519-34)

Unfinished deliberately, the struggle of prisoners as they futilely strain to break their bonds of marble perfectly evokes the human condition.

Paul Cezanne’s “Mont Sainte-Victoire” (1902-4)

Leading directly to abstract art, then cubism, this pioneer and painting that changed the whole direction of the form.

Parthenon Sculptures of Ancient Greece (447-442 BC)

This is genuine classical Greek sculpture, not the usual inferior Roman copies. They were controversially taken from the Parthenon by Lord Elgin, but are still sublime.

Passenger Protection

If you travel regularly by plane then you’ve probably seen some pretty tough looking police officers armed with guns. It’s an unusual sight in the UK as our regular police force are not armed. For international visitors, it probably doesn’t come as much of a surprise. Their purpose is to provide a wide range of law enforcement duties specifically in the airport environment providing enhanced security to airport staff and passengers. Due to the current high levels of terrorist threat around the globe, their role is more important than ever. They will also be wearing Body Worn Camera to capture evidence and offer reassurance to travellers. For more information, visit http://www.pinnacleresponse.com/body-cameras-and-the-law/.

In the UK it is the responsibility of the local police force to provide armed patrols to any airport within it’s geographical area. They are often trained in fire, emergency medical response and enforce the airport’s rules and regulations on the airfield and within secured areas. They are vital presence in keeping our airports safe and controlled.

Policing at civilian airports used to be operated by specialist constabularies but with the onset of global terrorism, armed police from territorial forces were deployed under the Policing of Airports Act. This came about due to a terrorist alert in 1974 at Heathrow Airport which saw the army deployed in immediate response. This is when armed officers from the Metropolitan Police were, for the first time, permanently deployed to the airport.

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Heathrow is under the watchful eye of officers from the Met Police and they are also responsible for London City Airport. It deals with the threat of terrorism, the protection of iconic sites, theft and organised crime. Their aim is to make Heathrow and London City safe and secure for members of the public and to make life difficult for criminals who want to use these facilities. It’s important to work in partnership with the airport to create a safer environment, concentrate on crime reduction strategies, respond to anti-social behavior and increase confidence in policing.

Safer Airport Teams are based in every terminal and consist of a number of police officers and police community support officers. As each team is based in one terminal, they get to know the businesses and staff and make it easier for people to approach them with questions and suspicions. This is a more effective way to gather information and intelligence to prevent crime and terrorism.

The Safer Airport Teams work is split between community relations and crime but the two go hand in hand. It’s important that the airport are listened to and feed any information to the team for them to act on information. These teams are useful in the fight against shoplifting offences, persistent offenders including bag thieves and rough sleepers, as well as general and organised criminal activity. Each policing team can offer advice, information and presentations on any number of subjects. This is grass roots policing in a busy, complex environment but is treated like the village it is, full of businesses, restaurants, services and people from all backgrounds and nationalities.

How Going On A Heliskiing Adventure Will Change Your Perspective

Experience the unique thrill of zipping over powdery snow, with a heliskiing adventure. You’ll be ferried to fresh, virgin slopes of untracked powder in your own helicopter. It’s impossible not to feel awe and wonder as you breathe the sharp mountain air. There’s really nothing quite like being flown over towering peaks of breath-taking scenery by an expert pilot. So sit back and enjoy the flight, or pay attention to your guide and pilot as they expertly point out all kinds of wondrous sites in the mountains. Before you know it, you’ll all be at the top of a ski run, looking down upon the inviting run of unmarked snow. This is heliskiing in BC at its best. Continue reading How Going On A Heliskiing Adventure Will Change Your Perspective

12 outdoor skills that every man should master

Locating a shelter

Staying warm and dry is a priority. Beware of loose rocks under cliffs. Falling coconuts can kill too. Being close to clean water is a bonus, and dry wood for a fire.

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Building a shelter

A wall of rocks is better than nothing. If you can find branches erect a simple lean-to, thatched with smaller branches and grass. Lay a floor of leaves and straw.

Building a fire

Start with small dry material like straw and tiny twigs, prop larger twigs above it, and larger ones above them. Add logs when it’s going well.

Igniting a fire

Shorting a battery can create a spark that will ignite your tinder with a little gentle blowing. Otherwise look for rocks that spark when struck. A useful piece of outdoor survival equipment to carry with you on a key-ring is a fire-lighting steel – get one from any bushcraft shop (try http://www.angloforro.co.uk/product-category/survival/equipment/).

Find water

Boil water if you have a container to boil it in, since all water from an unknown source could contain impurities. Rain, snow and morning dew are all safer. You can also squeeze water from fleshy plants, like thistles and cacti.

Water by transpiration

Slip a plastic bag over a leafy plant and tie it at the neck. After a few hours, especially in warm weather, drinkable moisture collects on the inside.

Edible plants

Identifying plants you can eat isn’t easy, but most ordinary leaves will not be highly poisonous – try a small amount and wait. Observing what wildlife is eating is a guide, but not a reliable one.

Simple hunting

A multi-pronged spear is the easiest way to catch small wildlife, both in water and on land.

Daytime navigation

Even in cloud, you can usually tell which direction is brightest (especially at dawn and dusk). This will give you your compass bearings.

Night navigation

Find the constellation of the plough, the last two stars point toward Polaris. This is due north. If there’s a crescent moon, a line through the horns of the crescent down to the horizon is south.

Knots

You never know when you’ll need one, so memorise a few. There’s a good reference here: http://www.realknots.com/knots/.

Signalling

Fire is good, but a mirror made of anything shiny is also very effective in sunlight.

5 hot trends that will help digital marketers this year

In the always-evolving marketing industry, it is important to be aware of new developments and emerging trends to get ahead and make the biggest positive impact for every client.

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Hyper-relevant and personal content

Connecting with an audience on a personal level is vital, with all the information you need available through gaining a deeper understanding of customer data. A prime example of personal content can be seen in Spotify’s final campaign of 2016, whereby the creative team used data to create a series of humorous and emotional graphics. This campaign both connected with individuals and went viral, proving that you do not have to choose between personal and virality – you can achieve both.

Live streams

Content is plentiful and it is becoming more important to talk about what is going on exactly when it is happening. From a consumer perspective, knowing that you need to watch something immediately because you will never be able to see it again is very enticing. 2017 is almost certainly going to be the year that somebody makes something exciting in real time.

Go mobile

Your primary consideration should be towards mobile campaigns. Closely consider formats and messages and how these connect with the mind-set of your audience. Analytics technology now means that the success of each mobile campaign can be measured. If you did not fully connect the first time, adjust your strategy and try again. If you have fully understood the importance of mobile thus far – like every successful Dublin SEO agency, such as http://www.rycomarketing.ie/ – it is vital not to start overlooking it in favour of other new technologies throughout 2017.

Online TV

Accessing the internet on a big screen TV is easier than ever before thanks to modern technology. This has opened up the playing field, with even small companies able to quickly launch a successful TV channel. With social media sites creating apps allowing users to put videos from their platform onto the TV, and Apple TV launching shoppable videos, this is an exciting medium to explore.

Telepathic thinking

Marketing is set to get ultra-personal; it will appear to know exactly what we are thinking. Using data to deliver personalised advertising, appealing to an individual’s views and personality type, is undoubtedly the way forward.

Top Three Steroids to Boost Athletes’ Stamina

Athletes strive hard to achieve success in their field. They are driven, hardworking, and disciplined. They owe their success to several things and these do not exclude the German scientist, Adolf Butenandt. This prominent man was the first to isolate androgen, which is a class of steroids that include testosterone) from a plethora of urine he obtained from a police barracks in Berlin in 1931.

His research helped people understand the general function of endocrine as well as steroids. People have a lot of questions regarding hormones and their effect when it comes to their performance in sports. Why are these hormones quite critical to a sports enthusiast or athlete’s performance?

So Why Hormones?

Human body’s development depends on the cell’s ability to replicate them. It also depends on their ability to transform from immature cells into a more specialized cell, which include bone cells, nerve cells, muscle cells, and everything in between. This process is called differentiation. Steroids, on the other hand, may be used by cancer patients for this reason. They can be used as they promote the stimulation of cell differentiation, which is otherwise stripped of specialization.

Just like you, you need to swim fast and compete with other around your father’s private parts before becoming a Facebook addict eukaryote sitting before you. Cells work the same way too in order to enable the other systems in your body to work and function well. This makes the steroids, particularly the anabolic agents quite critical to traits an athlete may feel provides them an edge.

Hormones and steroids are also considered fairly complex. Unlike other molecules, steroids have more power when it comes to penetration. They can penetrate not just cell membranes but also your very skin.

Chael Sonnen, Dan Henderson, Vitor Belfort, and many other athletes with funny doctor’s notes about requiring testosterone can attest to this because testosterone itself can also be used as a gel. The Hour between Dog and Wolf written by John Coates says, “Furthermore, unlike other hormones, which generally have effects localized to one or two tissues, steroids have receptors in almost every nucleated cell in the body. All these properties of steroids give you an inkling of their power.” In a nutshell, there is always a reason why sports-minded people, especially the athletes buy, inject, and hoard hormones to become even stronger, bigger, and faster.

Below are the top three best steroid brands that can help athletes boost their stamina.

Boldenone

Tagged as “the performance enhancing evildoer,” Boldenone, with nicknames as varied as Tyrion Lannister’s infidelities based on Wikipedia, is just like the regular anabolic agent. It attempts to replicate the tetris-like work your body needs in order to grown.

Apart from that, it also has other functions. Boldenone is responsible when it comes to nitrogen retention. This is quite essential for all ‘cheating’ athletes. Remember, the higher the amount of nitrogen that your body can retain, the greater muscle mass you can theoretically build as well. This is because your muscle, without this steroid would be broken down and eradicated due to excretory and catabolic processes.

Boldenone also stimulates the kidneys. Everyone knows that kidneys are one of the very important organs in the body as they have several functions. Kidneys filter blood, synthesize vitamin D, eradicate waste that is accumulated from metabolism, and many more.

Fluoxymesterone

Another steroid that can boost your stamina is Fluoxymesterone. What make this drug very appealing to many athletes are its androgenic properties. Human has several, different types of muscle tissue in the body. This includes the skeletal tissue, which can be voluntarily controlled, smooth and cardiac, which work with digestive system and heart and cannot be voluntarily controlled, and everything in between. Androgen agents work best in your skeletal muscles. These agents have to power to increase muscle mass, which is without a doubt one of the goals of many athletes.

Fluoxymesterone also affects lean muscle mass. This steroid has the ability to reduce fat accumulation by preventing fat cells to store lipids, which is triggered and enabled by the increase in epinephrine or norepinephrine.

What’s unique about this entire process is that fat cells are high in aromatase, which is a type of enzyme that transforms testosterone into estrogen so as to create testosterone active. This explains why there are some men who develop man boobs, also called as “gyno.” Many believe Fluoxymesterone is the best steroids to take for men.

EPO/Erythropoietin

EPO is a hormone secreted by your kidneys. They are called erythropoietin, which is a hormone that promotes the release of red blood cells. Red blood cells, on the other hand, work just like magnets in relation to the oxygen you are breathing. These cells are part of your RBC’s, which is composed of hemoglobin, an iron molecule that binds with oxygen.

The higher the amount of RBC’s your body releases, the higher the levels of oxygen your body can hold. This is what makes this steroid very popular and at the same time critical when it comes to some endurance sports like cycling.

There are so many fighters that depend on attrition to win every fight, as well as in the championship bouts. However, this is different and considered as even more critical. Governing bodies for cycling have the so called “biological passport system” which utilizes electronic records from several, different tests that have been taken over time, just like a longitudinal study. This was done with the famous cyclist, Bradley Wiggins. Physicians can determine the amount of mature red blood cells to immature ones. If a person has a lot of mature red blood cells than the immature RBC’s, then it is pretty apparent that there is something up.

Doctors look for hematocrit levels, which is the volume of red blood cells for all intents and purposes. EPO has the power to shift the balance of your blood which contains plasma, RBCs, white blood cells and platelets, and this put your heart as serious risk. It makes sense to include EPO in the context of gene doping, which WADA has already banned.