When your website is just one of a million others, you’ll need to find ways to stand out from the crowd. Having a great website is one thing, but if people don’t know it exists, it defeats the object of having one in the first place. Effective marketing is key to get people to your site, and encourage them to return. There are lots of ways to achieve this.
Appeal to your audience
A well-designed website that looks slick and is easy to navigate is crucial, but it’s always important to bear in mind throughout the design and construction process who you want the website to appeal to. Think about the kinds of things your target audience would like to see and what they could get from your site. That way, it should make it easier to attract your niche visitors and keep them hooked.
Provide useful, thought-provoking content that your audience will love, without coming across in a ‘salesy’ manner. Create a blog that you update regularly, to entice visitors to your site. Remember to tailor your content to your audience, however. According to The Guardian your blog, like your website, is not for you. It’s for your customers, so write for them. Your blog should solve a problem for your customers or provide fresh insights into your industry.
Link building is a really effective strategy to increase visitor traffic. There are several ways to achieve this, but one could include writing blogs for other popular sites in your niche market. According to Forbes Magazine by including a link to your website at the end of your guest post, you can draw in visitors from a site that may have more traffic than your own.
Utilise SEO strategies
Getting your name high up on search engine listings is crucial to gain attention and boost visitor numbers to your website. It can often prove invaluable using expert services who understand how major search engines tick, such as Digital Marketing and Cardiff Website Designers Amber couch. Include natural and relevant keywords in your site and its content, whilst tagging and using meta tags can also work in your favour to boost your ranking. Search engines don’t like broken links so make sure your site works properly and adheres to search engine rules and regulations.
Advertising your site online and offline will help to increase awareness and build traffic. Paid advertising, such as pay per click, is an effective strategy that works by using search engine advertising to encourage clicks to your website. You might also consider advertising your website in printed media, or on the internet. Make sure your website address is included on all of your correspondence or social media activity.
Consider giving something away for free to create interest in your website. This could be free, expert advice or information, the first chapter of a document you have written, a prize, gift or discount, or anything that your target audience might find useful or relevant.
When it comes down to small business customer service, some people would rather talk to another human being, without having to swim through layers of thick, impersonal technology to get there. Others may just have a quick question that an FAQ or chat session can answer in about a minute. How do you decide then, on how best to deliver customer service for your clientele? Don’t make decisions based on your own needs for efficiency. Figure out how to keep your customers happy. That’s always the most efficient choice. Continue reading 5 Questions To Ask Yourself When Building A Customer Service Plan
Most business people don’t like to think of any added expenses if they can help it. Fair enough, but some outlays on new systems can prevent catastrophic losses. A good example is the outlay related to upgrading to new business phone systems. This is a case of technology to the rescue, rather than to the point of exasperation. Continue reading Get Rid of Your Prehistoric Phone System
Fly tipping is a huge problem across the country. Despite being illegal and carrying hefty fines or even a prison sentence, councils up and down the UK are having to look into more innovative ways to put an end to the practice.
The situation has become so desperate in Birmingham that the council is now looking into using DNA testing to identify offenders. While this may seem like an extreme step to take, officials believe the practice could help to save the council a huge £800,000 a year in waste management charges.
Lack of prosecutions using current evidence collecting methods
Tony Quigley of Birmingham Council’s waste enforcement unit said that while old methods of gathering evidence have some success in court, there is a need for more concrete evidence to gain more convictions. Although the unit is still unsure as to whether the technology will help to catch more criminals, he thinks DNA testing is worth a try.
At present, Tony and his team visit fly-tipping hot spots, sifting through dumped rubbish and chatting to local residents to gather evidence; however, this method is seeing limited success. Out of 467 fly-tipping cases investigated last year, less than one-third led to any sort of prosecution.
In a bid to clean up the city, the council has also introduced ten HD CCTV cameras that automatically record vehicle registration plates; however, in a city as large as Birmingham, these do not even begin to scratch the surface of the problem.
If convicted of fly tipping, a person can be sentenced to up to 12 months in jail or fined up to £50,000. They can also be ordered to remove the rubbish and remediate the land. While removing dumped items is usually straightforward, land remediation can be more complicated and often more expensive.
For example, land remediation through Ash Remediation would look into a number of pollution issues, ranging from whether any nearby water sources have been affected to whether the land needs stabilising to allow it to prosper in the future, depending on the severity of the crime.
Despite the grave consequences, nothing seems to be putting fly tippers off. Through the use of DNA, councils can hopefully finally prosecute more offenders and make fly tipping a thing of the past.
If you’re selling anything online then it’s that final conversion that you’re really watching. You can have all the top positions for all the keywords you want and you can be getting all the traffic in the world, but if they’re not actually going through with the conversion and hitting that ‘confirm’ button at the end of the shopping process then it’s all for nothing. It’s reported that an average of 50% of all shopping carts are abandoned so what can you do to make sure you get that final purchase? Continue reading How To Stop The Shopping Cart Being Abandoned
In internet marketing, especially if you work from home. Time is absolutely essential. There are so many different things in Internet marketing that can come up and just consume your day that it is flat out ridiculous. Continue reading Just How Hard is it for An Internet Marketer to Design a Website?
A business won’t get far these days without a website. It’s the online face of your company and the first place that many prospective clients or customers will hear about you. Your website needs to represent you accurately and project all the right things about your company. You need to make sure, therefore, that you get the right website designer for the job. Continue reading Finding the Right Website Designer for Your Project
Pets are playing an increasingly important role in our lives, with cafes, day care services and hotels springing up to meet their needs. If you are travelling with your dog, it is important to plan ahead – preparing your pet for the experience may take some time. Use these handy hints to make your pet travel story a positive one. Continue reading Dogs on tour: top tips for travelling with pets
If you have a new hospitality business, your main marketing tool is the internet; however, internet users and consumers are a lot more sophisticated than they used to be and it is no longer enough to simply place an advert. Your business needs to have a personality and a presence, so here are our top tips on how to market your hospitality business. Continue reading Top marketing tips for hospitality industry startups
If you are a social media manager, take a vested interest in social networks, or simply have an account on one of the popular networks profile you will have no doubt heard about the privacy scandal surrounding Facebook. This centred around personal data entered on one’s Facebook profile which was being made available without users being aware. Facebook managed avoid legal action on grounds of privacy invasion because their privacy settings are ultimately transparent, if misleading. Continue reading Beyond Privacy: Are Facebook and Google Spying on Us?