How To Stop The Shopping Cart Being Abandoned

If you’re selling anything online then it’s that final conversion that you’re really watching. You can have all the top positions for all the keywords you want and you can be getting all the traffic in the world, but if they’re not actually going through with the conversion and hitting that ‘confirm’ button at the end of the shopping process then it’s all for nothing. It’s reported that an average of 50% of all shopping carts are abandoned so what can you do to make sure you get that final purchase? Continue reading How To Stop The Shopping Cart Being Abandoned

Finding the Right Website Designer for Your Project

A business won’t get far these days without a website. It’s the online face of your company and the first place that many prospective clients or customers will hear about you. Your website needs to represent you accurately and project all the right things about your company. You need to make sure, therefore, that you get the right website designer for the job. Continue reading Finding the Right Website Designer for Your Project

Dogs on tour: top tips for travelling with pets

Pets are playing an increasingly important role in our lives, with cafes, day care services and hotels springing up to meet their needs. If you are travelling with your dog, it is important to plan ahead – preparing your pet for the experience may take some time. Use these handy hints to make your pet travel story a positive one. Continue reading Dogs on tour: top tips for travelling with pets

Top marketing tips for hospitality industry startups

If you have a new hospitality business, your main marketing tool is the internet; however, internet users and consumers are a lot more sophisticated than they used to be and it is no longer enough to simply place an advert. Your business needs to have a personality and a presence, so here are our top tips on how to market your hospitality business. Continue reading Top marketing tips for hospitality industry startups

Beyond Privacy: Are Facebook and Google Spying on Us?

If you are a social media manager, take a vested interest in social networks, or simply have an account on one of the popular networks profile you will have no doubt heard about the privacy scandal surrounding Facebook. This centred around personal data entered on one’s Facebook profile which was being made available without users being aware. Facebook managed avoid legal action on grounds of privacy invasion because their privacy settings are ultimately transparent, if misleading. Continue reading Beyond Privacy: Are Facebook and Google Spying on Us?

3 Tips to Creating Effective Videos to Promote Your Business

Online videos have been a growing trend, with everything from news to music to how-to videos being used by local businesses to build and promote their brand and customer base. And with stats from different surveys showing that not only the trend in producing videos is growing, but that the trend in the online viewer community is growing as well, creating videos to promote a local business is a smart move. Continue reading 3 Tips to Creating Effective Videos to Promote Your Business

Are You Paying Too High a Price for Your PPC Marketing?

It’s all very well having a cutting-edge website that looks great and offers clear and informative content about your products and services, but is it actually racking up a healthy number of visitors? Even more important than the visitor numbers is the conversion rate. If most of your visitors are clicking on to your site, stopping for a few seconds and then clicking off elsewhere, then your website simply isn’t doing its job properly. Continue reading Are You Paying Too High a Price for Your PPC Marketing?