Advertising is crucial part of the success of any organisation – and signage can play a key role, whether it is static, interactive, analogue or digital.
Digital signage undoubtedly leaves an impression on the viewer – indeed, it has a very impressive recall rate of 83%.
There are a number of trends that are continuing to shape the industry, and more will likely emerge. But what are some of the key ones to look out for?
Digitised Texture Designs and New Customisable Signs
Traditionally, designs have been imprinted on computerised texture. But, in the future, producers are likely to find ways of taking these illustrations/designs to a higher level in terms of how they look.
When a digital texture is used, it brings the signage to life by creating more light and allowing movement. This enables signs to be brought to life but at a fraction of the cost of doing it via a traditional screen. It means organisations can create impactful adverts at a lower cost.
Advances in technology mean that signage can now be created in a variety of shapes and sizes – making it possible to have custom-made digital signs.
Touchscreen devices are the norm in today’s society. So it comes as no surprise that digital adverts in the future will surely involve touchscreen panels. Indeed, at present the only reason these are not commonplace is to do with the perceived lack of interconnectivity between what the customer does and what they see. This is something that newer technology (such as being able to incorporate breaks to mimic the console) will help to tackle.
To learn more about how modern signage can benefit your organisation, why not take a look at the website of an industry-leader such as Mood Media today?
Digital solutions are great for dealing with advertising that needs to be updated on a regular basis. Software that permits easy content tagging makes life much easier – as does using cloud-based media players connected to that signage. This means that all schedules and content can be managed using web-browsers.
Content Streaming in Real Time
Digital signs are a great platform to share real-time content (video and/or audio) and open-up numerous possibilities. This is a brilliant way of promoting services/products in an entertaining and fun way, giving the consumer a memorable digital experience.